Performance Marketing Manager

Roles & Responsibilities

Own and scale paid media campaigns across platforms: Meta, Google, YouTube, programmatic, and

emerging ad networks.

Drive user acquisition & engagement across Rusk's content, apps, and live event Ips

Optimize CAC and deliver on new subscriber OKRs per campaign cycle.

Manage and optimize monthly budgets ensuring ROI across multiple verticals.

Run A/B testing on creatives, audiences, formats, and funnels.

Collaborate with creative & content teams to align campaign messaging with Rusk IP launches.

Benchmark and replicate successful strategies from OTT, social and creator-led platforms

Build dashboards & reporting for CAC, CTR, CVR, ROAS, LTV, and funnel metrics.

Explore new channels (influencer performance, affiliates, partnerships) for diversified growth.

Requirements:

36 years of hands-on performance marketing experience (consumer internet, gaming, OTT, creator

economy, or digital-first brands preferred).

Proven success in scaling 50L+ annual ad spends with strong CAC control.

Expertise in Meta Ads Manager, Google Ads, YouTube Ads, DV360; knowledge of influencer/affiliate

marketing is a plus.

Strong analytical and quantitative skills (Excel, SQL, Looker, or similar).

Creative thinker with ability to brief, test, and scale impactful ad creatives.

Comfortable in a fast-paced, high-growth environment with multiple verticals and priorities.

Benefits

Unlimited paid leave.

Full health insurance for individuals

Dedicated wellness leaves for female employees.

Free Unlimited Snacks

Be part of a rapidly growing company with a proven track record of 6X growth over the last five years,

offering immense opportunities for career advanceme

About the Company

We're a Gen-Z-focused full-stack entertainment company curating content for audience through culturally relevant content on OTT platforms like Amazon MX Player, JioHotstar and on our YT Channel Alright which is 3.6 Mn+ subscriber strong by (a) in show integrations / product placements, (b) targeted video ads on platform, (c) influencer campaign with show's cast.

Rusk Studios:

Curating scripted fiction drama, romance, comedy for top OTT platforms like School Friends, Heartbeats at Amazon MX Player, Ishq Next Door on JioHotstar.

Battleground (Amazon MX): The world's first ultimate fitness entertainment show, where India's finest athletes compete to become India's Next Fitness Icon. Over four intense weeks, contestants face diverse challenges like Yoga, MMA, Pilates, and endurance, guided by celebrity coaches. Each episode delivers high-energy action and gripping competition, culminating in the crowning of Mr. and Ms. Khiladi. The show celebrates fitness, resilience, and the relentless pursuit of excellence. The casting includes Shikhar Dhawan as Super Mentor and Rubina Dilak, Fukra Insaan, Rajat Dalal and Asim Riaz as mentors.

Engaged (JioHotstar): The reality show crossing 1B views having participants with a public history of missed connections are put through the ultimate test to find the one by committing socially by giving a promise ring! Casting includes Urfi Javed and Harsh Gujral with leading brands My Muse, Astroyogi, Renee Cosmetics, Wow Momos.

Alright!

Rusk Media's flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences.

Why Work with us

Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let's talk about growth. You get to be part of a growth journey that has been 6X in the last 5 years and continues the hockey stick as more ambitious minds join us. If you're someone who's curious, loves to ask questions, loves to take responsibility, and wants to create your path towards delivering a powerful change, or if you're just someone who'd love to be this person, we are the place for you.