Performance Marketing Manager

About Qentelli

Qentelli is a digital and cloud technology company helping enterprises accelerate innovation through AI, digital engineering, cloud transformation, quality engineering, and platform modernization. We partner with global enterprises across industries to deliver measurable business outcomes with speed, agility, and confidence.

Role Overview

Qentelli is seeking a data-driven and results-oriented Performance Marketing Manager to lead demand generation and digital growth initiatives across global markets. This role will be responsible for planning, executing, optimizing, and measuring multi-channel performance marketing campaigns that generate qualified pipeline, increase brand visibility, and support revenue growth.

The ideal candidate combines strong analytical skills with hands-on expertise in paid media, marketing automation, conversion optimization, account-based marketing (ABM), and B2B technology marketing.

Key Responsibilities - Major Focus on Linkedin Performance Marketing

Demand Generation & Pipeline Growth

• Develop and execute performance marketing strategies to drive MQLs, SQLs, meetings, and sales pipeline.
• Create and optimize campaigns targeting enterprise decision-makers across North America, Europe, and APAC.
• Partner with Sales, SDR, and Leadership teams to align campaigns with revenue goals.
• Support ABM initiatives targeting strategic accounts and industry verticals.

Paid Media Management

• Manage and optimize paid campaigns across:
• LinkedIn Ads
• Google Ads (Search, Display, YouTube)
• Programmatic advertising platforms
• Retargeting and remarketing channels
• Monitor campaign performance and continuously improve CPL, CAC, CTR, conversion rates, and pipeline contribution.
• Manage agency relationships and advertising budgets effectively.

Marketing Automation & Nurturing

• Build and optimize lead nurturing workflows using marketing automation platforms.
• Collaborate with content and demand generation teams to improve lead engagement and conversion.
• Implement lead scoring models and audience segmentation strategies.

Analytics & Reporting

• Track campaign performance across the entire funnel.
• Develop dashboards and reports for marketing leadership.
• Analyze attribution data and identify opportunities to improve ROI.
• Conduct A/B testing on ads, landing pages, messaging, and audience segments.

Website & Conversion Optimization

• Work closely with web and content teams to improve website conversion rates.
• Optimize landing pages, forms, CTAs, and user journeys.
• Implement best practices for SEO, SEM, and conversion rate optimization (CRO).

Event & Campaign Support

• Amplify major company initiatives, webinars, industry events, analyst engagements, and sponsorships through digital channels.
• Create targeted campaigns before, during, and after events to maximize engagement and lead generation.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5–8 years of experience in performance marketing, demand generation, or digital marketing.
• Experience working in B2B technology, IT services, SaaS, consulting, or digital transformation organizations.
• Strong hands-on experience with:
• LinkedIn Campaign Manager
• Google Ads
• Google Analytics (GA4)
• Marketing Automation Platforms (HubSpot, Marketo, Pardot, etc.)
• CRM platforms such as Salesforce
• Strong understanding of attribution, lead lifecycle management, and revenue marketing.
• Experience managing global campaigns and budgets.

Preferred Qualifications

• Experience marketing AI, Cloud, Digital Engineering, Quality Engineering, or Enterprise Technology services.
• Familiarity with ABM platforms such as 6sense, Demandbase, or Terminus.
• Knowledge of SEO, CRO, and website analytics.
• Experience working with analyst relations, webinars, and enterprise events.

Key Success Metrics

• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Marketing-attributed pipeline
• Cost per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Landing page conversion rates
• Account engagement scores
• Revenue influenced by marketing campaigns

Qentelli offers the opportunity to work directly with executive leadership, influence global growth initiatives, and build high-impact marketing programs that drive measurable business outcomes.