Responsibilities
Campaign planning:
- Partner with commercial teams to understand objectives, challenges, priorities and budgets
- Conduct forecasting for annual and monthly budgets
- Ensure deployment of best practices in all performance and on-platform search campaigns across markets
- Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
- Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share
Campaign Execution
- Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands
- Keyword Research and Ad Copy Development for search campaigns
- Manage and maintain campaign budgets or spend summaries
- Track and analyze campaign data to achieve business goals
- Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
- Lift & shift learnings across campaigns while planning and delivering the marketing strategies
Reporting And Optimization
- Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
- Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
- Work closely with analytics and data science teams to discover, test data driven ways to optimize performance
- Stay up to date with developments in performance marketing and the competitive landscape
Qualifications
Qualifications/Requirements
- 3-4+ years experience working within eCommerce marketing. Working on Amazon marketing services a plus
- Understanding of eCommerce landscape in India
- Good understanding of PPC/CPC/CPM models
- Good analytical, numerical, and reporting skills but also creative mindset
- Good verbal and written communication with excellent English
- Strong Microsoft Office skills especially Excel & ppt
- Ability to navigate & influence matrix organization from distance - connect with both management team level as well as operational level
- Sense for organizational dynamics, ability to build strong relationships and influence
Candidate profile
- Hands-on as well as strategic
- Flawless execution
- Get things done (fast) mindset
- Top analytical skills – finding insights & actions from Data
- Curious, fast learner
- Team player & strong influencer
- Work with local teams from distance
- Ability to work independently as well as in a team
