Performance Marketing Manager

Responsibilities

Campaign planning:

• Partner with commercial teams to understand objectives, challenges, priorities and budgets
• Conduct forecasting for annual and monthly budgets
• Ensure deployment of best practices in all performance and on-platform search campaigns across markets
• Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
• Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share
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Campaign Execution

• Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands
• Keyword Research and Ad Copy Development for search campaigns
• Manage and maintain campaign budgets or spend summaries
• Track and analyze campaign data to achieve business goals
• Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
• Lift & shift learnings across campaigns while planning and delivering the marketing strategies
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Reporting And Optimization

• Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
• Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
• Work closely with analytics and data science teams to discover, test data driven ways to optimize performance
• Stay up to date with developments in performance marketing and the competitive landscape

Qualifications

Qualifications/Requirements

• 3-4+ years experience working within eCommerce marketing. Working on Amazon marketing services a plus
• Understanding of eCommerce landscape in India
• Good understanding of PPC/CPC/CPM models
• Good analytical, numerical, and reporting skills but also creative mindset
• Good verbal and written communication with excellent English
• Strong Microsoft Office skills especially Excel & ppt
• Ability to navigate & influence matrix organization from distance - connect with both management team level as well as operational level
• Sense for organizational dynamics, ability to build strong relationships and influence

Candidate profile

• Hands-on as well as strategic
• Flawless execution
• Get things done (fast) mindset
• Top analytical skills – finding insights & actions from Data
• Curious, fast learner
• Team player & strong influencer
• Work with local teams from distance
• Ability to work independently as well as in a team