Performance Marketing Manager

About Policybazaar.com –

We believe in insurance for all, and we drive it through unbiased information and time efficient processes for all Indian customers. As India's largest insurance brokers, we consider it our responsibility to be every Indian customer's one-stop portal for protection against death, disease and disability -- as well as for mindful investment planning. We understand customers anxiety about claim settlement, so we offer 24x7 online support, on-ground support, as well and even host special claim samadhan events where stuck claims can be reopened and resolved instantly. Our mission, in keeping with IRDAI's inspiring vision, is Har Family Hogi Insured by 2047.

Companies – Paisabazaar.com, Docprime, QuickFixCars, Policybazaar.ae, Zphin

Visit policybazaar.com to know more about us.

Job Title:

Digital Marketing Manager – Performance Marketing (Display & App Growth)

Role Overview

We are looking for a highly analytical, performance-first Digital Marketing Manager to lead Display, Programmatic, and Mobile App acquisition at scale across international markets. This role requires someone who has managed large budgets, optimized on hard performance metrics (CPI, CAC, ROAS, LTV) and has deep expertise in attribution, tracking, and mobile measurement using AppsFlyer.

If you've scaled campaigns across geographies, understand how to work with cohorts and attribution windows, and can drive installs and revenue, not just traffic, this role is for you.

Core Responsibilities

• Performance & Display Media Buying

Own end-to-end strategy, execution, and optimization of Display & Programmatic campaigns across GDN, DV360, Meta Audience Network, and other networks

Deploy full-funnel acquisition strategies including prospecting, retargeting, and re engagement

Manage large monthly budgets with strict efficiency targets (CPI, CAC, ROAS, Payback Period)

Optimize bids, placements, creatives, and audience segments using performance data

• Mobile App Growth & UA

Lead App Install, In-App Event & Engagement campaigns across Google UAC, Meta, and other performance channels

Drive scalable installs while improving retention, LTV, and downstream conversion metrics

Plan and execute lifecycle marketing initiatives (remarketing, deep linking, reactivation)

• International Campaign Management

Plan and scale campaigns across multiple international markets (GCC/MEA/APAC/US/Europe)

Localize creatives, messaging, and targeting strategies by geography

Manage multi-currency budgets and regional performance benchmarks

Understand global compliance, privacy, and tracking nuances (SKAN, GDPR, etc.)

• Attribution, Tracking & Analytics

Hands-on ownership of AppsFlyer setup, attribution models, event tracking, deep linking, and fraud detection

Configure MMP integrations with ad platforms and analytics tools

Analyze cohorts, funnels, retention curves, and LTV to guide spend allocation

Build dashboards and performance reports with clear optimization insights

• Experimentation & Optimization

Run structured A/B tests on creatives, audiences, bidding strategies, and landing experiences

Identify scale levers across channels and continuously improve conversion rates

Partner with Product/Tech/Design teams to improve funnel performance and tracking

accuracy

Must-Have Skills & Experience

5–7 years in Performance Marketing / Growth / User Acquisition roles

Proven hands-on experience managing Display + Programmatic media buying

Strong experience in Mobile App performance marketing

Advanced knowledge of Google Ads (UAC + Display), Meta Ads Manager

Strong understanding of:

o CPI / CAC / ROAS / LTV optimization

o Attribution logic & postbacks

o Cohort & funnel analysis

o Retention metrics

Experience running international/global campaigns

Advanced Excel/Sheets + strong analytical capabilityGood to Have

DV360 or other DSP experience

Firebase / GA4 / Mixpanel / CleverTap

SQL or basic data querying skills

Experience in FinTech / Insurance / Marketplace / Consumer Tec