Performance Marketing Manager

About Us

Passionfruit is the world's first and fastest-growing AI-native SEO and GEO service provider, scaling at over 40% MOM. Backed by top investors including Floodgate (investors in Twitter, Twitch, Lyft) and powered by strategic partnerships with OpenAI, Google, and Anthropic. Passionfruit is redefining how brands win in search. We serve some of the largest and fastest-growing companies across India and the US such as Marsh, Bayer Group, Nykaa, Mcaffeine and Fenty Beauty; delivering scalable, data-driven, and sustainable growth strategies. Our human-in-the-loop model combines cutting-edge AI with deep expertise, making Passionfruit the engine behind the digital success of industry leaders.

About the Role

We are a fast-growing, well-funded, startup hiring a Performance Marketing Manager to own the planning, execution, and optimization of paid campaigns across Meta (Facebook, Instagram) and Google Ads. In this role, you will-

• Campaign Strategy & Execution: Plan and manage end-to-end paid marketing campaigns across Meta Ads and Google Ads. Define audience targeting, ad creatives, bidding strategies, and budgets to meet specific performance goals (CAC, ROAS, CPL).
• Collaboration & Reporting: Work closely with design and content teams to build high-performing creative assets and Track and analyze KPIs using tools like Google Analytics, Google Ads, Meta Business Suite, and Looker Studio.
• Communication: Provide regular performance updates to clients with actionable insights and continuously optimize campaigns to drive improved ROI and reduce wasted spend.
• Client & Team Collaboration: Lead client-facing discussions related to performance marketing strategy, results, and optimization plans and work closely with cross-functional SEO and product teams to align on broader growth goals.

You'll be a great fit if you have

• 5+ years of experience in performance marketing, with proven success across both Meta and Google platforms
• Strong analytical skills and experience with marketing analytics tools
• Excellent communication skills—both written and verbal
• Experience of SEO would be a good to have
• Deep understanding of ad auction models, remarketing, attribution, and conversion tracking

Our Guiding Principles

• Customer Centric - WITPYAS (What Is The Problem You're Solving)
• Innovation - Push the boundaries.
• OOO - Out-think, Out-build, Out-deliver.
• Collaboration - The best work is never solo.
• Passion - The name says it all. Combine wit, and pyas (hunger).

Work Culture

We're a tight, ambitious team that operates like engineers even when we're doing marketing. We ship fast, we measure everything, and we hold each other to a high bar. If you want a place where your work actually moves the needle for real brands-and where full sending it is a legitimate operating philosophy-you'll fit right in.