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One Advertising

Senior Performance Marketing Manager

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Job Description

Title: Senior Performance Marketing Manager — Real Estate

Location: Gurugram (Hybrid)

Reporting to: Leadership Team

Who We Are

ONE Advertising is India's specialist performance marketing agency for real estate. We've managed ₹50Cr+ in ad spend and worked with developers like Godrej Properties, Lodha, and many more. We don't do generalist work. We move inventory.

What You'll Own

  • Full-funnel campaign strategy and execution across Meta, Google, YouTube, and Programmatic for luxury and mid-segment real estate projects
  • CPL targets, CAC tracking, and weekly performance reporting for developer clients
  • Strategy presentations directly to developer marketing heads and MDs
  • Building repeatable campaign playbooks by project type — plotted, luxury residential, commercial, branded residences
  • Lead quality frameworks — not just volume, but site visit conversion rates
  • Geo-targeting, audience segmentation, and HNI/UHNI targeting strategies
  • Vendor and tool evaluation — CRMs, attribution tools, landing page platforms
  • Mentoring the media buying support team

What We're Looking For

  • 3-4 years minimum in performance marketing, with real estate as primary vertical
  • Demonstrable proof of inventory movement — you should be able to say I ran campaigns for Project X, ₹Y inventory, we generated Z site visits at ₹A CPL
  • Hands-on with Meta Ads Manager and Google Ads — not just strategy, you've built and optimised campaigns yourself
  • Comfortable presenting strategy to C-suite and developer leadership
  • Strong with numbers — you build your own reports, you spot anomalies before clients do.

Strong preference for:

  • Experience with HNI/UHNI targeting — luxury residential ₹5Cr+ ticket sizes
  • Exposure to CRM integration and lead quality scoring
  • Understanding of the developer sales funnel — from lead to booking

Compensation

  • Fixed: 8-10 Lakhs/annum(CTC)
  • Variable: Performance-linked component tied to campaign outcomes

More Info

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About Company

Job ID: 147549333

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