Performance Marketing Manager

Role Summary

Own and scale revenue through performance marketing. This role is accountable for

profitable growth across paid channels, with a sharp focus on CAC control, creative iteration, and funnel efficiency. The mandate is execution-first, data-backed, and outcome-

driven.

Key Responsibilities

Plan, execute, and optimize paid marketing across Meta, Google, and other scalable

channels.

Own daily performance metrics including ROAS, CAC, AOV, conversion rate, and

contribution margin.

Build and manage large budgets with discipline, clarity, and speed.

Lead creative testing across hooks, formats, offers, and landing pages.

Translate brand strategy into high-performing acquisition and retargeting

campaigns.

Collaborate with design, content, and merchandising teams.

Build dashboards focused on actionable insights.

Identify and resolve funnel inefficiencies across the customer journey.

Scale winning campaigns and shut down underperforming ones decisively.

Requirements

56 years of hands-on performance marketing experience.

Experience in fashion, beauty, or lifestyle brands, or agency-side ownership of such

clients.

Strong expertise in Meta Ads and Google Ads.

Deep understanding of DTC funnels, catalogs, and creative-led scaling.

Comfort working with high SKU counts and fast launch cycles.

Strong analytical ability with an execution bias.

Proven ownership of profitable ad spends.

Nice to Have

Experience with retention and LTV-based scaling.

Exposure to omnichannel or marketplace businesses.

Ability to mentor junior talent or manage agencies.

What This Role Is Not

Not a brand-only role.

Not a reporting-only role.

Not suitable for low-accountability environments.