Performance Marketing Manager

Company Description

NoBroker.com, India's first Proptech unicorn, revolutionizes the real estate market by eliminating brokers and enabling property owners and tenants/buyers to connect directly. Founded in 2014 by IIT and IIM alumni, NoBroker serves over 30 lakh customers monthly across major Indian cities like Mumbai, Bengaluru, Pune, and more. Backed by prominent investors like Google, Tiger Global, and General Atlantic, the company has raised $366 million in funding. With a dedicated team of 2000+ members, NoBroker offers a wide array of services like verified brokerage-free listings, rental agreements, home loans, and property management software. Working at NoBroker offers employees a meritocratic culture, high learning opportunities, and benefits like competitive salaries and ESOPs.

Role Description

This is a full-time, on-site role for a Manager/Senior Manager - Performance Marketing located in Bengaluru. The person will be responsible for strategizing and executing digital marketing campaigns, optimizing marketing channels, analyzing campaign performance, and ensuring goals are achieved within budget. Key responsibilities also include identifying market trends, managing advertising platforms, driving customer acquisition strategies, and collaborating with internal teams to enhance campaign effectiveness and user engagement.

Qualifications

• It would broadly encapsulate Digital marketing activities, developing project specific promotion material like Ad copies / renders / animation, consumer research, developing and managing web content, product and process innovation, competitive analysis, Campaign Management & tracking marketing + pre-sales + sales data.
• Planning, execution & tracking of campaigns across Facebook, Google, Affiliate, Push, WhatsApp and other marketing channels.
• User/Target group segmentation and media consumption mapping (end-user segmentation).
• Project wise lead generation plan.
• Messaging for channel wise deployment (multi end user segments): Marketing Channel's project wise calendar.
• Collateral Development concept(Marketing Briefs) and sign-off (Ad-copies, static & video creatives) marketing collateral before launching marketing campaigns.
• Media Management for integrated marketing campaigns.
• Brief the creative team & work with them to develop impact campaign ads for the brand.
• Coordinate with various Business & Creative to ensure timely release of the advertisement, Tracking of campaign response.

Overall Campaign Management & Tracking ROAS :

• Achievement of marketing targets to supplement sales targets.
• Marketing spend efficiency tracking CPL, CPSchd, CPSV on weekly, MTD basis.
• Accommodating pre-sales feedback & tweak Marketing Campaigns to optimize demand basis supply.
• Timely availability of the promotional material for various projects
• Effective support to the pre-sales/sales department.
• Timely release of ads.

Key Competencies:

• Engineering or MBA degree would be preferred.
• 3+ years of experience in performance & retention marketing preferably in real-estate firm/channel partner.
• Hands on experience on Google Ads, Facebook Ads, Programmatic Platforms & Affiliate Networks.
• Good understanding of CRM , Push Notifications, Whatsapp Campaigns, SMS, and Email marketing.
• Hands-on experience on tools such as Moengage / Webengage GA, etc would be preferred.
• Data-driven to identify trends, insights and make decisions to improve campaign performance.
• Proficiency in MS Excel/Sheets and Basic SQL is preferred.