Performance Marketing Manager

Company Overview

Healthy Master is seeking a data-driven Performance Marketing Manager to drive measurable growth across digital channels. This role is critical to achieving our customer acquisition goals and maximizing return on marketing investment through strategic paid media campaigns.

Position Summary

The Performance Marketing Manager will be responsible for developing, executing, and optimizing performance-driven marketing campaigns across multiple digital platforms. This role requires a strategic mindset combined with hands-on execution capabilities to drive measurable business results through paid search, social media advertising, display, programmatic, and affiliate marketing channels.

Key Responsibilities :

Campaign Strategy and Execution

•       Develop and implement comprehensive performance marketing strategies aligned with businessobjectives and revenue targets

•       Plan, launch, and manage campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, TikTok, and other emerging platforms

•       Define and set key performance indicators (KPIs) including CPA, ROAS, CTR, and conversion rates

•       Create media plans and budget allocation strategies to maximize ROI across channels.

Data Analysis and Optimization

•       Monitor and analyze campaign performance using Google Analytics, data visualization tools, and conversion tracking platforms

•       Conduct A/B testing on ad creatives, copy, landing pages, and audience segments to improve performance

•       Generate weekly, monthly, and quarterly performance reports with actionable insights

•       Identify trends, patterns, and opportunities through data-driven analysis

•       Continuously optimize campaigns to reduce customer acquisition costs and improve conversion rates

Budget and Resource Management

•       Manage marketing budgets across multiple channels, ensuring efficient allocation and optimal ROI

•       Forecast campaign performance and budget requirements

•       Track spending against targets and provide variance analysis

•       Scale successful campaigns while maintaining or improving efficiency metrics

Cross-Functional Collaboration

•       Work closely with creative teams to develop compelling ad content, messaging, and visual assets

•       Coordinate with SEO, content marketing, and email marketing teams for cohesive campaign execution

•       Partner with product and sales teams to align marketing initiatives with business goals.

•       Manage relationships with external agencies, vendors, and technology partners

Market Research and Innovation

•       Stay current on digital marketing trends, platform updates, and industry best practices

•       Conduct competitive analysis to identify opportunities and threats

•       Test and evaluate new marketing channels and technologies

•       Implement innovative strategies to maintain competitive advantage

Required Qualifications :

Education and Experience

•       Bachelor's degree in Marketing, Business Administration, or related field

•       3-5 years of proven experience in performance marketing or digital marketing

•       Demonstrated track record of managing and optimizing campaigns with significant budgets

•       Experience across multiple digital advertising platforms (Google Ads, Meta Ads, LinkedIn, etc.)

Technical Skills

•       Expert-level proficiency in Google Ads, Facebook Business Manager, and other paid media platforms

•       Strong command of Google Analytics, Google Tag Manager, and conversion tracking tools

•       Advanced data analysis skills using Excel, Google Sheets, or similar tools

•       Experience with marketing automation platforms and CRM systems (HubSpot, Salesforce, etc.)

•       Understanding of SEO, SEM, PPC, and programmatic advertising

•       Familiarity with data visualization tools (Tableau, Looker, Power BI)

Core Competencies

•       Analytical Mindset: Ability to interpret complex data sets and translate insights into actionable strategies

•       Performance-Driven: Results-oriented approach with focus on measurable outcomes

•       Strategic Thinking: Capability to develop long-term strategies while managing day-to-day execution

•       Project Management: Strong organizational skills to manage multiple campaigns simultaneously

•       Communication: Excellent written and verbal communication skills for reporting and stakeholder management

•       Creativity: Innovative approach to campaign development and problem-solving

•       Attention to Detail: Precision in campaign setup, tracking, and optimization

Preferred Qualifications

•       Google Ads certification, Facebook Blueprint certification, or similar platform certifications

•       Experience with conversion rate optimization (CRO) and landing page optimization

•       Knowledge of attribution modeling and marketing mix modeling

•       Background in e-commerce, SaaS, or high-growth technology companies

•       Experience managing agency relationships or leading marketing teams[7]

What We Offer

•       Competitive salary package commensurate with experience

•       Performance-based bonuses tied to campaign success

•       Professional development opportunities and certification support

•       Access to cutting-edge marketing tools and technologies

•       Collaborative work environment with cross-functional exposure

•       Flexible work arrangements