Performance Marketing Manager

Crave by Leena

Location: Koramangala, Bengaluru

Employment: Full-time

Work Mode: Work from office

Reports To: Head of Growth & Marketing / Founders

Experience: 3–5 years

Compensation: ₹5–9 LPA + performance-linked variable, depending on experience and demonstrated track record

About Crave

Crave by Leena is a premium plant-based patisserie based in Bengaluru, with a strong Shopify-led D2C business across celebration cakes, customised cakes, cupcakes, desserts, gifting and dietary-specific collections.

We are now building paid acquisition fully in-house as part of a broader Growth team.

The Role

This is a hands-on performance marketing role — not an agency-management position.

You will personally operate and scale Crave's Meta and Google accounts, analyse performance, run structured tests, improve tracking and work closely with our Growth lead, in-house photographer/videographer, designer/Shopify resource and Inside Sales team.

The objective is profitable customer and revenue growth, not platform screenshots.

Your Mandate

Become the internal owner of Meta and Google, improve acquisition economics and remove founder dependence from day-to-day paid-media management.

What You Will Own

1. Meta & Google Acquisition

Personally manage:

• Campaign structure
• Budgets
• Bidding
• Audiences
• Search terms
• Creative formats
• Retargeting
• Shopping/Performance Max
• Other relevant campaign types

Scale winners, stop weak spend quickly and maintain disciplined account hygiene.

2. Performance Analysis & Budgeting

Own:

• Spend
• Revenue
• CAC
• New-customer CAC
• ROAS
• MER
• Conversion
• CTR
• CPC
• CPM
• AOV
• Creative/landing-page performance

Understand the difference between platform attribution and actual Shopify/business performance, and allocate budgets accordingly.

3. Tracking & Attribution

Work with our Shopify/tech resource across:

• GA4
• Meta Pixel/CAPI
• Google Ads conversions
• GTM
• Merchant Center
• UTMs

Identify measurement gaps and make sure decisions are not based on broken tracking.

4. Creative Testing

Use performance data to tell our photographer/videographer and designer what the account needs next.

Build a structured testing pipeline across:

• Hooks
• Products
• Messages
• Formats
• Offers
• Audiences

Connect paid learnings back into organic content.

5. Landing Pages & CRO

Advertising does not stop at the click.

Diagnose when the problem is the product page, collection, offer or checkout rather than the ad; work with Growth and Shopify to improve:

• Landing pages
• Bundles
• Upsells
• Mobile conversion

6. Reporting & Commercial Calendar

Maintain concise daily/weekly visibility into performance and plan acquisition around Crave's:

• Launches
• Birthdays/celebrations
• Festivals
• Gifting
• Other relevant Bengaluru demand moments

Reports should explain what changed, why, what was learned and what happens next.

How You Will Be Measured

• Paid revenue and acquisition efficiency versus agreed targets
• CAC, new-customer CAC, ROAS/MER and budget productivity
• Meta and Google account quality, scaling discipline and testing velocity
• Creative-test learning and ability to translate data into better briefs
• Tracking/data reliability and attribution quality
• Founder dependence reduced as day-to-day account ownership transfers in-house

Who We Are Looking For

We are looking for 3–5 years of hands-on performance marketing experience, preferably with D2C/e-commerce consumer brands.

You must have personally operated meaningful budgets on both Meta and Google and be strong in:

• GA4
• Google Ads
• Merchant Center
• GTM
• Meta Pixel/CAPI concepts
• Shopify analytics
• Excel/Sheets
• Funnel analysis
• Attribution
• Creative testing

Food, FMCG, beauty, fashion, gifting or other high-frequency consumer categories are a plus.

The Person We Want

Highly analytical, commercially curious and comfortable spending real time inside ad platforms.

You should want to understand why performance changed, challenge assumptions with data, move quickly on tests and explain results without hiding behind jargon.

You should care about the quality of revenue, not only the ROAS shown inside an ad account.

This Role Is Not For You If

This will not suit someone who:

• Has mostly coordinated with agencies
• Is strong on only Meta or only Google
• Optimises campaigns without checking Shopify/business numbers
• Reports platform ROAS without understanding CAC or attribution
• Wants a remote/hybrid role

What's In It For You

You will help build Crave's paid acquisition capability in-house from the ground up, with direct access to business data and fast feedback from the founders/Growth team.

You will have dedicated creative and Shopify execution resources rather than operating in isolation, and strong performance can grow into broader acquisition ownership as Crave expands in Bengaluru and beyond.

You will also work inside a patisserie, so product launches and tasting opportunities are very much part of the environment.

Compensation & Benefits

Compensation: ₹5–9 LPA + performance-linked variable, depending on experience and demonstrated track record.

Benefits include:

• Medical insurance
• Provident Fund and applicable statutory benefits
• Employee meals during the working day
• Crave product benefits
• The opportunity to build a core in-house growth capability

How to Apply

Apply with your CV and briefly include:

1. Years of hands-on Meta and Google experience
2. D2C/e-commerce brands worked on
3. Largest monthly ad budget personally managed
4. CAC/ROAS/MER or other commercial KPIs owned
5. One account you materially improved and what you changed
6. The share of your current role that is hands-on execution versus coordination
7. Analytics/tracking tools you can independently use
8. Current CTC
9. Expected CTC
10. Notice period