About Masai School
Masai is an outcome driven career school. Our mission is to skill India's untapped & underutilised talent, and to train them for some of the most in-demand jobs in the world. We are introducing a new model of higher education in which we, Masai, invest in our students future and success. As India's fastest growing career institute, Masai has one goal: unlocking the human potential of India by making our education system outcome-driven.
Job Description
We are seeking a Performance Marketing Professional to join our team. The ideal candidate will have a proven track record in developing and executing growth strategies, with a strong focus on performance marketing. This role will be responsible for driving customer acquisition, engagement, and retention through various digital marketing channels.
Key Responsibilities
- Develop and implement performance marketing strategies across various channels such as SEM, SEO, PPC, social media advertising, ABM, and email marketing.
- Stay abreast of the latest developments in the generative AI space, especially as it pertains to SEO, and leverage this knowledge to drive innovative marketing strategies.
- Onboard and work with external agencies to manage and optimise paid digital marketing campaigns to maximise ROI.
- Analyse campaign performance data and provide actionable insights to improve performance.
- Collaborate with cross-functional teams to align on marketing strategies and optimise customer journeys.
- Stay up-to-date with the latest trends and changes in performance marketing and competitor activities.
Qualifications
- Minimum of 3 years of experience in digital marketing, with a focus on performance marketing.
- Proven experience in managing and optimising PPC campaigns across Google AdWords, and social media platforms.
- Strong knowledge of the generative AI space, particularly its applications and implications for SEO.
- Strong analytical skills with the ability to analyse data, identify trends, and make data-driven decisions.
- Excellent communication and presentation skills.
- Proficiency in using marketing software and tools such as Google Analytics, CRM systems, and content management systems.
Why Join Us
At Masai School, we are committed to fostering a diverse and inclusive environment. We offer a competitive salary and the opportunity to work with a dynamic team on an exciting mission.
Skills: performance,digital marketing,google,campaigns,data,ppc,focus,customer,performance marketing,marketing,seo,digital
