Performance Marketing Manager

Role Overview:

We are looking for a Performance Marketing Manager with minimum 4+ years experience who can own and scale acquisition across platforms like Meta and Google. This is a core, hands-on role requiring strong execution, a deep understanding of tracking/analytics, and the ability to drive measurable business outcomes.

Key Responsibilities:

1.Campaign Execution & Scaling

• Plan, launch, and optimise campaigns across Meta (Facebook/Instagram) and Google (Search, Display, YouTube)
• Own end-to-end campaign management: targeting, creatives, budgets, bidding, and scaling
• Continuously test new audiences, creatives, and funnels to improve performance

2.Funnel & Conversion Optimization

• Understand the complete funnel: ad → landing page → lead → conversion
• Identify drop-offs and improve conversion rates at each stage
• Work closely with sales and product teams to improve lead quality and outcomes

3.Tracking & Technical Setup

• Set up and manage tracking systems (Meta Pixel, Google Tag Manager, conversion APIs, etc.)
• Ensure accurate tracking of events, conversions, and attribution
• Troubleshoot tracking issues and maintain data reliability

4.Analytics & Data-driven Decisions

• Track key metrics: CAC, CPL, ROAS, conversion rates, LTV, etc.
• Analyse campaign performance and take data-backed decisions
• Build and maintain performance dashboards and reports

5.Creative & Messaging Inputs

• Work with content and design teams to brief high-performing creatives
• Provide insights on what messaging and formats are working
• Continuously iterate based on performance data

6.Experimentation & Growth

• Run structured A/B tests across campaigns, creatives, and landing pages
• Explore new channels, formats, and growth opportunities
• Stay updated with platform changes, trends, and best practices

Skills:

• Strong understanding of tracking, attribution, and analytics tools (GTM, pixels, events, etc.)
• Must have handled an annual budget of INR 1 Crore or more
• Proven track record of managing and scaling budgets with measurable ROI
• Good understanding of B2C funnels and lead generation
• Ability to analyse data deeply and translate insights into action

Qualifications:

• Minimum 4+ years in performance marketing
• At least 1+ years of experience in an EdTech company is mandatory