Performance Marketing Manager

Role Title: Performance Marketing Manager ((E-commerce & Performance Marketing)

Website: www.vaayu.co.in

Objective: Drive online revenue growth by managing performance marketing, website conversion, inventory flow, and CRM.

Key Responsibilities:

1. Performance Marketing: Manage agency, track ROAS, CAC, optimize

campaigns.

2. Website Optimization: Improve conversion rate, reduce drop-offs.

3. Inventory Alignment: Ensure stock availability and push slow movers.

4. CRM & Retention: Manage WhatsApp/email marketing and customer

journeys.

5. Reporting: Weekly dashboards with actionable insights.

Ideal Candidate:

1. 3–6 years in D2C / Fashion / Lifestyle

2. strong in Meta Ads, Google Ads, Shopify, CRM tools.

3. Mindset: Ownership, commercial thinking, proactive approach