Role Overview:
We are looking for a Performance Marketing Manager who can own and scale acquisition across platforms like Meta and Google. This is a core, hands-on role requiring strong execution, a deep understanding of tracking/analytics, and the ability to drive measurable business outcomes.
Key Responsibilities:
1.Campaign Execution & Scaling
- Plan, launch, and optimise campaigns across Meta (Facebook/Instagram) and Google (Search, Display, YouTube)
- Own end-to-end campaign management: targeting, creatives, budgets, bidding, and scaling
- Continuously test new audiences, creatives, and funnels to improve performance
2.Funnel & Conversion Optimization
- Understand the complete funnel: ad → landing page → lead → conversion
- Identify drop-offs and improve conversion rates at each stage
- Work closely with sales and product teams to improve lead quality and outcomes
3.Tracking & Technical Setup
- Set up and manage tracking systems (Meta Pixel, Google Tag Manager, conversion APIs, etc.)
- Ensure accurate tracking of events, conversions, and attribution
- Troubleshoot tracking issues and maintain data reliability
4.Analytics & Data-driven Decisions
- Track key metrics: CAC, CPL, ROAS, conversion rates, LTV, etc.
- Analyse campaign performance and take data-backed decisions
- Build and maintain performance dashboards and reports
5.Creative & Messaging Inputs
- Work with content and design teams to brief high-performing creatives
- Provide insights on what messaging and formats are working
- Continuously iterate based on performance data
6.Experimentation & Growth
- Run structured A/B tests across campaigns, creatives, and landing pages
- Explore new channels, formats, and growth opportunities
- Stay updated with platform changes, trends, and best practices
Skills:
- Strong understanding of tracking, attribution, and analytics tools (GTM, pixels, events, etc.)
- Must have handled an annual budget of INR 1 Crore or more
- Proven track record of managing and scaling budgets with measurable ROI
- Good understanding of B2C funnels and lead generation
- Ability to analyse data deeply and translate insights into action
Qualifications:
- Minimum 3+ years in performance marketing
- At least 1+ years of experience in an EdTech company is mandatory
