Performance Marketing Manager

Job Title: Performance Marketing Manager

Organization: Indian Dental Association (IDA)

Employment Type: Full-time

Position Overview:

We are looking for a Performance Marketing Manager who will lead IDA's digital advertising and social media strategy across multiple departments and initiatives.

This role requires a data-driven marketer with strong analytical and creative skills, capable of managing paid campaigns, guiding internal teams.

Key Responsibilities

1.Paid Campaign Management & Budget Ownership

Plan, launch, and optimize paid campaigns across Google Ads (Search, Display, Youtube, PMax), Meta Ads (Facebook/Instagram), LinkedIn, WhatsApp, Snapcaht, X (Twitter), and emerging digital platforms.

Own and manage monthly ad budgets, ensuring efficient allocation to meet growth and performance goals (ROI, ROAS, CPL, CPA).

Implement and maintain accurate conversion tracking, UTM tagging, and pixel integrations across platforms.

Work with different departments to plan and track campaign spends and performance reporting.

2.Full-Funnel Lead Generation & Conversion

Design and implement funnel-based marketing strategies for diverse departments and initiatives to generate high-quality leads.

Collaborate with teams to build landing pages, lead magnets, and WhatsApp/email automation flows.

Conduct continuous A/B testing on ad copy, creatives, and landing pages to reduce CPL/CPA and improve lead quality.

Track lead journey from ad click to conversion and ensure data integrity.

3.Performance Monitoring & Insight Generation

Monitor and analyze campaign performance using Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and Looker Studio dashboards.

Translate performance data into clear insights and actionable recommendations for campaign improvement.

Identify trends, seasonality, and audience behaviors to inform future campaigns.

4.Creative & Content Performance Guidance

Act as the strategic link between performance metrics and creative execution.

Guide internal departments and teams to develop high-impact ad visuals, reels, and landing page concepts based on data-backed insights.

Provide precise creative briefs aligned with campaign objectives, target audiences, and placements.

Review campaign content for consistency, clarity, and engagement effectiveness.

5.Testing & Audience Strategy

Champion a culture of experimentation, running structured A/B and multivariate tests across creatives, CTAs, placements, and bidding models.

Build and manage advanced audience strategies including custom, lookalike, and remarketing audiences.

Work on segmentation strategies tailored to various campaign goals and target groups.

Maintain hygiene and data accuracy of remarketing pools across platforms.

6.Team & Department Collaboration

Manage a social media team, ensuring alignment with IDA's overall marketing strategy.

Collaborate closely with multiple departments to translate their objectives into actionable social media and advertising strategies.

Additional Skills & Tools Required

Strong understanding of digital funnels, attribution models, and customer journeys.

Hands-on experience in Meta Pixel, Conversion API (CAPI) setup via Stape or equivalent server-side tracking tools.

Expertise in Google Analytics (GA4), Google Tag Manager (GTM), Microsoft Clarity, and Looker Studio.

Familiarity with email marketing and WhatsApp campaign automation.

Advanced proficiency in Excel/Google Sheets for tracking, reporting, and analysis.

Excellent communication skills, with the ability to present insights clearly and confidently.

If you're interested, email your CV to [Confidential Information]