Foxtale is a fast-growing beauty and personal care brand reimagining skincare for the modern Indian consumer. We are looking for a Performance Marketing Manager with strong analytical skills, hands-on experience in ad platforms, and a solid understanding of performance marketing metrics to drive measurable business results. The ideal candidate will be data-driven, detail-oriented, and capable of managing campaigns across leading e-commerce and quick-commerce platforms.
Key Responsibilities:
- Campaign Management: Execute and optimize paid ad campaigns across marketplaces including Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Myntra, Purplle, and Nykaa.
- Budget Optimization: Manage campaign budgets, keyword bidding, and targeting to meet platform specific KPIs (ROAS, CTR, CVR).
- SKU-Level Planning: Allocate SKU-level budgets to maximize sales and visibility of key products. Performance Tracking: Monitor daily campaign metrics - spend, impressions, clicks, conversions, and sales - to ensure optimal performance.
- Data Analysis: Analyze performance at product and keyword levels to identify trends, insights, and optimization opportunities.
- Share & Rank Monitoring: Track organic vs. paid share, ad rank, and share of voice to guide decision making.
- Keyword Strategy: Collaborate with category and brand teams to develop branded, generic, and competitor keyword strategies and ensure strong campaign structures.
- Monthly Planning: Align monthly ad spends with promotional calendars, new launches, and peak sales periods.
- Creative Coordination: Work closely with design and brand teams to ensure correct creatives and ad formats are deployed.
- Experimentation: Test new ad formats, targeting options, and features to enhance campaign efficiency and scalability.
- Reporting: Maintain daily, weekly, and monthly reports and share actionable insights to drive continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 12 years of experience in performance marketing, e-commerce advertising, or marketplace marketing. Hands-on experience with one or more ad platforms: Blinkit Ads, Amazon Ads, Flipkart Ads, Swiggy Ads, Zepto Ads, etc.
- Proficiency in Excel/Google Sheets (pivot tables, formulas, data analysis).
- Strong understanding of key performance metrics CTR, CVR, ROAS, TACoS.
- Analytical mindset with strong attention to detail and the ability to handle large datasets.
- Excellent communication and collaboration skills with cross-functional teams.
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