Company Description
Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes.Positioned as India's #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360 vehicle companion. Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution.
Hoora's mission is simple: make vehicle ownership effortless, accessible, and reliable, whether it's routine cleaning, urgent servicing, compliance needs, or upgrading your ride.
Role Description
This role involves strategizing and managing digital/performance marketing campaigns to drive customer acquisition, engagement, and retention. Responsibilities include overseeing paid marketing efforts, analyzing campaign performance metrics, conducting competitor research, and identifying growth opportunities. The role also requires collaborating with cross-functional teams such as sales, product, and design to ensure seamless execution of marketing strategies.
Qualifications
- Will drive customer acquisition and revenue growth by developing, executing, and optimizing data-driven digital campaigns (SEO, SEM, Paid Social, Display) to maximize ROI.
- Proficiency in Market Planning and Market Research to identify target audiences, opportunities, and trends. Strong skills in Marketing Management and Sales to drive impactful campaigns and strategies that align with business objectives
- Experience in Public Relations to enhance brand visibility and maintain relationships with media and key stakeholders
- Strong analytical skills to evaluate performance metrics, interpret data insights, and adjust strategies for optimal results
- Proven leadership abilities and team collaboration skills
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field
- Experience in the automotive industry or operating in a startup environment is advantageous
- Creative problem-solving skills and the ability to adapt in a dynamic environment
P&L Management:Fully own the D2C vertical's P&L, ensuring end-to-end business delivery and achieving aggressive revenue targets.
- #PerformanceMarketing:Run ROI-focused ad campaigns across Meta, Google, marketplaces, and affiliate channels to drive high-value traffic and conversions.
- Growth & Conversion Rate Optimization (CRO):Build and optimize high-converting
- landing pages and eCommerce funnels. Use analytics and A/B testing to reduce drop-offs and improve
- user journeys.
Product & Market Strategy: Work with product and sourcing teams to identify
- high-selling SKUs. Define pricing, positioning, and creative angles to maximize market response.
- Customer Retention:Execute retention strategies to boost repeat purchase rates and
- increase customer lifetime value (LTV) through email, WhatsApp, and SMS.
- Data & Reporting:Track daily and weekly KPIs revenue, CAC, ROAS, LTV, repeat
- purchases. Maintain dashboards and share actionable insights with leadership.
- Cross-Functional Leadership:Lead and align teams across growth marketing, product,
- tech, and operations to ensure flawless execution of business goals.
Requirements / Background:
- Strong Experience in a D2C, marketing, #performancemarketing, or business leadership role, preferably in the autocare or automotive products industry, D2C, Ecommerce etc.
- Track Record (Mandatory):Proven contribution to scaling a brand to 2025 Crore+ in yearly revenue.
- Skills:Deep knowledge of the D2C ecosystem paid media (Meta, Google), funnel building, CRO, and retention marketing.
Technical Tools:Proficient with Shopify, GA4, Ads Manager, and CRM tools such as Klaviyo.
- Location: Must be Nagpur-based or willing to relocate.
