We are looking for a hands-on Performance Marketing Manager who will own and scale paid growth across D2C and marketplace channels and contribute to organic growth through SEO.
This role requires a business-first mindset with comfort using modern tools, including AI-enabled solutions, to accelerate analysis, optimisation, and reporting. The ideal candidate is execution-focused, data-driven, and capable of managing performance marketing initiatives end-to-end.
Key Responsibilities:-
Paid Performance Marketing:-
Manage and optimise paid campaigns across:
- Google Ads (Search, Shopping, Display, Performance Max)
- Meta Ads (Facebook & Instagram)
- Programmatic and discovery platforms (YouTube Ads, native ads, DV360, etc.)
- Marketplace ads (Amazon, Flipkart, Myntra, Nykaa)
Monitor and improve key performance metrics, including:
- ROAS (Return on Ad Spend)
- CAC (Customer Acquisition Cost)
- Revenue growth
- Budget efficiency
Search Engine Optimization:
- Plan and execute SEO initiatives, including:
- Keyword research for products, categories, and content
- On-page SEO optimisation
- Search intent mapping and content alignment
- Data, tool, and Optimization
Use AI and analytics tools for:
- Campaign performance analysis
- Keyword clustering and research
- Reporting automation and insight generation
- Build dashboards and review campaign performance regularly
- Run structured tests to improve campaign outcomes
Collaboration
- Work closely with the creative, website, and marketplace teams
- Ensure alignment between marketing campaigns and business objectives
- Support cross-functional initiatives to improve growth and efficiency
Skills and Experience:-
- 3–5 years of performance marketing experience
- Hands-on experience with Google Ads and Meta Ads platforms
- Experience managing marketplace advertising campaigns
- Working knowledge of SEO fundamentals
- Comfort using AI tools for research, optimisation, and productivity
- Strong analytical thinking and execution capability
- Experience in the fashion, apparel, or lifestyle industry is preferred
Interested candidates drop your cv at [Confidential Information].
