Role OverviewWe are looking for a highly creative AI-first content creator who can conceptualize, produce, and execute high-performing short-form videos (Reels/Shorts) using AI tools. The role requires a blend of storytelling, trend awareness, and technical execution across AI video, voice, and editing platforms.
Key Responsibilities- Conceptualize viral-first content ideas tailored for Instagram Reels, YouTube Shorts, and ads
- Create end-to-end AI-generated content:
- Script → Visual → Voice → Edit → Publish
- Use AI tools to produce content at scale (minimum 2–4 reels/day)
- Translate brand briefs into engaging, thumb-stopping narratives
- Stay updated with trends, hooks, formats, and platform algorithms
- Experiment with different formats:
- Explainer reels
- POV storytelling
- Meme-based content
- Voiceover narratives
- Optimize content for engagement, retention, and shareability
- Work closely with strategy and design teams
Required Skills & ToolsAI Tools (Must Have)- Video: Runway ML, Pika Labs, Kaiber
- Voice: ElevenLabs
- Image: Midjourney, DALL·E
- Editing: CapCut, Adobe Premiere Pro
Core Skills- Strong storytelling and scriptwriting ability
- Understanding of hooks, retention curves, and virality mechanics
- Fast execution (speed matters more than perfection)
- Basic design sense (frames, typography, pacing)
- Ability to think in formats, not just content
Good to Have- Experience with UGC-style ads or performance marketing content
- Understanding of Meta & YouTube algorithms
- Meme culture fluency
- Experience working with brands/agencies
Output Expectations- 60–100 reels/month
- Multiple content formats tested weekly
- Continuous iteration based on performance
