Performance Marketing Manager

About Us

Established in 2013, We are among India's largest dealers in colored precious and semi-precious gemstones like Ruby, Blue Sapphire, Emerald. We boast a vast inventory of 1 Lakh+ products with more than 900,000 HD photographs and videos taken using our unique industry-leading color accurate photography mechanism. With National ranking of No.1 in Gemstone & No.12 in Jewellery,wehave helped our 50,000 clients in over 95+ countries improve their lifestyle with the help of gem laboratory -approved healing gemstones.

Each of these efforts have been recognised by India's leading gemstone stalwarts such as GJEPC, IFA, GemPundit has been honored with prestigious titles in the field of Innovation, Highest Export, Best eCommerce and Brand Icon fetching us glowing coverage in leading publications like The Economic Times, and the Times of India, as well as magazines like Forbes and Cosmopolitan.

Role Overview:

The individual oversees all aspects of paid campaign across various digital platforms.

They play a pivotal role in driving traffic, increasing conversions, and optimizing return on investment

(ROI) through strategic PPC initiatives. With a focus on data-driven decision-making and continuous.

KEY RESPONSIBILITIES

Paid Strategy Development: Develops and implements comprehensive PPC strategies tailored to the

company's objectives and target audience. They conduct thorough keyword research, audience

segmentation, and competitor analysis to identify opportunities for campaign optimization and

improvement. By setting clear goals and KPIs, they ensure that PPC campaigns align with business

goals and deliver measurable results.

Campaign Management and Optimization: Manages all aspects of PPC campaigns, including budget

allocation, ad copywriting, and bid management. They continuously monitor campaign performance

metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), and make

data-driven adjustments to optimize campaign performance. By conducting A/B testing and performance

analysis, they identify trends and opportunities for improvement to maximize ROI.

Budget Management and Reporting: Responsible for budget allocation and management across PPC

campaigns, ensuring that spending aligns with campaign objectives and ROI targets. They prepare

regular performance reports and analytics dashboards to track key metrics and provide insights into

campaign effectiveness. By analyzing campaign data and trends, they identify areas for optimization and

provide recommendations for future campaign strategies.

Collaboration and Communication: Collaboration with cross-functional teams, including marketing,

sales, and analytics, is essential for the PPC Manager. They communicate campaign strategies,

performance updates, and optimization recommendations to stakeholders, fostering alignment and

transparency. By staying informed about industry trends and platform updates, they ensure that PPC

campaigns remain innovative and competitive in the digital landscape.

Education/Qualification:

*Bachelor's degree or Master's degree(Tier 1/Premium college)

Required Skills:

*Experience- 2-4years

*Worked with Great PPC agency

*got appreciation/ promotion in 1 year

*Expertise in PPC Platforms

*Keyword Research and Analysis

*Ad Copywriting

*Bid Management

*Analytics and Data Interpretation

*Conversion Rate Optimization (CRO)

*Budget Management

Good to have skills:

*Understanding of Jewelry Market

*Remarketing and Retargeting

*Competitor Analysis

*Creative Design Skills

*SEO Knowledge

*Mobile Advertising

*A/B Testing