Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Electronics City, Bangalore

Role Overview

We are looking for a Performance Marketing Manager to lead and scale paid acquisition across our institutes (UG, PG & Master's programs - online & offline). This role goes beyond campaign management - it owns the full funnel from lead generation to enrolment outcomes.

You will be responsible for delivering enrolment targets through Google, Meta, and LinkedIn by driving high-quality leads, optimizing conversion rates, and ensuring strong ROI across spends.

Core Ownership Areas

1. Revenue & Funnel Ownership

• Own enrolment targets driven via performance marketing channels
• Build and maintain a predictable lead pipeline to support sales targets
• Ensure alignment between marketing output and sales conversion capacity
• Track and improve key funnel metrics: Lead → Qualified → Application → Enrolment

Key Responsibilities

1. Media Planning & Forecasting

• Build detailed monthly/quarterly media plans aligned to enrolment targets
• Forecast leads, CPL, and conversions across channels
• Allocate budgets dynamically based on performance and seasonality
• Ensure delivery vs plan with clear variance tracking

2. Campaign & Account Management

• Lead end-to-end execution across Google Ads, Meta Ads, and LinkedIn Ads
• Drive campaign structuring, audience segmentation, and creative strategy
• Continuously optimize for CPL, CAC, and conversion rates
• Scale high-performing campaigns while controlling inefficiencies

3. Tracking, Attribution & Analytics

• Set up and maintain robust tracking systems (pixels, events, offline conversions)
• Build attribution models to understand true channel contribution
• Ensure CRM integration for end-to-end funnel visibility
• Identify drop-offs and recommend corrective actions

4. Lead Quality & Sales Alignment

• Work closely with counselling/sales teams to define lead qualification criteria
• Monitor lead quality and feedback loops to improve targeting
• Ensure qualification rates and application-to-enrolment conversions meet targets
• Align campaign strategy with sales insights and ground realities

5. ROI & Performance Optimization

• Ensure strong ROI across all campaigns with a focus on cost efficiency
• Track CAC vs ROAS (where applicable) and optimize accordingly
• Drive experimentation (A/B testing across creatives, audiences, landing pages)
• Improve funnel efficiency at every stage

6. Reporting & Dashboards

• Build and maintain real-time dashboards for leadership visibility
• Report on daily/weekly/monthly performance across channels and funnel stages
• Present actionable insights, not just data
• Drive data-backed decision-making across marketing and admissions teams

Candidate Profile

Experience

• 5–7+ years in performance marketing with proven experience managing high budgets
• Strong preference for candidates with experience in education/admissions marketing

Core Skills

Performance Marketing Expertise

• Deep hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads
• Strong understanding of funnel-based marketing and lead generation at scale
• Experience in managing multi-program / multi-brand campaigns

Data & Analytical Thinking

• Strong grip on metrics: CPL, CAC, ROAS, conversion rates, attribution models
• Ability to build forecasts and translate targets into media plans
• Experience with analytics tools (Google Analytics, dashboards, CRM systems)

Funnel & Conversion Understanding

• Clear understanding of how lead quality impacts downstream conversion
• Ability to optimize campaigns based on sales feedback and CRM data
• Experience working closely with sales/admissions teams

Execution & Ownership

• High ownership mindset with accountability for outcomes, not just inputs
• Ability to manage multiple campaigns and priorities simultaneously
• Comfortable operating in a high-pressure, target-driven environment

What You Get

• Full ownership of performance marketing revenue engine
• Opportunity to manage and scale high-budget campaigns across multiple institutes
• Direct impact on business growth and enrolment outcomes
• High-visibility role with leadership interaction
• Fast-paced environment with strong learning and career progression

Who This Role is Ideal For

• Operators who think in terms of funnel metrics, not just campaigns
• Marketers who are comfortable being accountable for revenue outcomes
• Individuals who can bridge marketing, data, and sales effectively