Manager - Afilliate & Alliances

Job Title: Manager – Affiliate & Alliances

Department: Marketing

Location: Bangalore (Work from Office)

About the Company

Green Horn Wellness Private Limited operates in the fast-growing entertainment ecosystem, building and scaling digital-first consumer platforms. Our portfolio includes apps such as StoryTV, StoryMax, MasterAI, Eloelo, Connecto, and Voxy, catering to diverse user segments across content and social entertainment.

We are focused on aggressive growth, user acquisition, and building scalable distribution channels through partnerships and performance-driven marketing.

Role Objective

The role is focused on driving user acquisition and revenue growth through affiliate channels and strategic alliances. You will be responsible for scaling partnerships, executing performance-driven campaigns, and optimising CAC through innovative distribution strategies, including direct media buying and platform integrations.

Key Responsibilities

Affiliate Marketing

Manage and scale affiliate networks, publishers, and performance partners

Drive CPI/CPA-based campaigns to achieve user acquisition targets

Identify and onboard new affiliate partners to expand reach

Alliances & Partnerships

Build and manage strategic partnerships with platforms like telecom, fintech, and content aggregators

Identify new alliance opportunities across ecosystems (apps, OEMs, aggregators)

Negotiate commercial terms and ensure mutually beneficial outcomes

Media Buying & Direct Placements

Execute direct media buys on platforms such as Jio Hotstar, PhonePe, and similar high-scale channels

Optimise inventory selection, placements, and pricing for maximum ROI

Explore non-traditional acquisition channels via partnerships

Growth & Performance Optimisation

Own CAC, ROI, and overall campaign efficiency across affiliate and alliance channels

Continuously test and scale new acquisition strategies

Drive incremental growth through data-backed decisions

Analytics & Reporting

Track and analyse performance metrics (CPI, CPA, ROAS, conversion rates)

Generate regular performance reports and actionable insights

Work with attribution tools to ensure accurate tracking and optimisation

Cross-functional Collaboration

Work closely with product, marketing, and tech teams for campaign execution

Align partnerships with broader growth and monetisation strategies

Key Metrics / KPIs

Cost per Acquisition (CPA / CPI)

Return on Investment (ROI / ROAS)

Partner-driven installs/revenue contribution

Conversion rates across funnels

Active and scalable affiliate base

Required Skills & Experience

Experience

4–8 years of experience in affiliate marketing, partnerships, or performance marketing

Proven track record in scaling user acquisition campaigns

Experience in entertainment, OTT, gaming, or consumer internet is a plus

Skills

Strong negotiation and partnership management skills

Data-driven mindset with strong analytical abilities

Understanding of performance marketing models (CPI, CPA, CPL)

Experience with attribution and analytics tools (AppsFlyer, Adjust, GA4, etc.)

Tools & Platforms (Preferred)

Affiliate Networks (e.g., CJ, Admitad, Impact)

Attribution Tools (AppsFlyer, Adjust)

Analytics (Google Analytics, Excel; SQL is a plus)

Ideal Candidate Profile

Highly ownership-driven with a growth mindset

Strong problem-solving and execution skills

Comfortable working in a fast-paced, high-growth environment

Ability to build and scale partnerships from scratch

Why Join Us

Opportunity to work on multiple high-growth entertainment platforms

High ownership role with direct impact on business growth

Exposure to large-scale partnerships and innovative acquisition channels