Performance Marketing Manager

About Us: Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company's vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Job Summary: Curefit is looking for data-driven, performance-focused digital marketers for the acquisition and engagement efforts of its fitness services vertical: Cult.Fit . This role involves campaign execution, performance tracking, and optimization across digital platforms. Ideal candidates should have hands-on experience creating and optimizing campaigns on Meta and Google to meet business objectives.

Key Responsibilities:

Strategize, execute, and optimize paid digital campaigns across Google Ads, Meta Ads, and other performance-driven channels.

Develop data-informed optimization strategies by analyzing 1st- and 3rd-party data, identifying trends and insights, and using them to allocate budgets efficiently and maximize performance.

Define clear, measurable KPIs like ROI, conversion rates, CTR, and more, and continuously improve them through structured A/B testing and experimentation.

Optimize creatives, audiences, and ad sets across platforms in collaboration with creative and design teams to drive higher efficiency and stronger performance.

Deliver comprehensive reporting on campaign results, including funnel analysis, insights, and performance projections.

Stay current on Google Ads algorithms, Meta Ads platform updates, new feature releases, and industry best practices to maintain a competitive edge.

Qualifications and Skills:

24 years of hands-on experience in digital/performance marketing

Strong knowledge of campaign management across platforms like Meta Ads, Google Ads.

Understanding of attribution models, MMP/campaign tracking tools (AppsFlyer/Branch, Firebase, Google Analytics etc.)

Strong with number crunching and comfortable handling Excel/Google Sheets

Strong communication and collaboration skills