About Company :- Founded in 2019, this Jakarta-based fintech startup focuses on digitizing financial services for Indonesia's micro, small, and medium enterprises (MSMEs). This role is based out of Indonesia.
Role Summary
As a Growth Marketing Manager, you will be responsible for driving user acquisition, engagement, and revenue growth through strategic performance marketing campaigns. You'll work hands-on with multi-channel campaigns while building and optimizing our growth funnel from awareness to conversion.
Key Responsibilities
Performance Marketing & Paid Media Management
- Directly manage and optimize campaigns across Meta, Google, TikTok, and other paid channels
- Oversee monthly media budgets with full P&L accountability
- Achieve and maintain 4x+ ROAS or meet strict CAC/CPA targets consistently
- Execute creative testing strategies, audience segmentation, and campaign experimentation
- Scale successful campaigns while maintaining efficiency metrics
Influencer Marketing & Creator Partnerships
- Develop and execute hands-on influencer marketing campaigns (direct management, not agency-led)
- Track performance metrics and optimize content formats for maximum ROI
- Scale influencer-led revenue streams through strategic partnerships
- Design and implement affiliate/referral structures and creator payout models
- Build relationships with micro and macro influencers aligned with brand values
Growth Strategy & Problem-Solving
- Identify and solve complex digital growth challenges including funnel optimization, conversion rate improvement, and user onboarding
- Design and execute structured experiments (A/B tests, multivariate tests, funnel optimizations)
- Implement funnel-first thinking approach to campaign strategy and optimization
- Optimize WhatsApp flows, landing pages, and conversion touchpoints
- Develop clear problem statements and hypothesis-driven solutions
Analytics & Performance Tracking
- Build comprehensive dashboards and reporting systems for growth metrics
- Create growth models to guide strategic decision-making
- Link marketing activities directly to business outcomes: sales growth, revenue impact, CAC reduction
- Establish KPI frameworks and performance benchmarks
- Present insights and recommendations to senior leadership
Required Qualifications
Experience Requirements
- 4-8+ years of experience in product growth, performance marketing, or related field
- Proven track record managing large-scale digital marketing campaigns
- Direct hands-on experience with Meta, Google, TikTok advertising platforms
- Experience managing monthly media budgets of 5+ Crores
- Demonstrated success achieving 4x+ ROAS or meeting strict CAC/CPA targets
