Performance Marketing Manager

Performance Marketing Manager

About the Role

Classplus & Testbook (100M+ users) has entered a new B2C subscription-based vertical. We're

looking for 2 Performance Marketing Managers to own user acquisition and revenue growth end

to end — testing creatives at scale, running campaigns with aggressive targets, and constantly

ideating new ways to grow.

What You'll Do

• Own Meta Ads and Google Ads end to end — setup, targeting, optimisation, and scaling

• Test 20-30+ ad creatives per week across formats — scale winners, kill losers fast

• Own CAC, ROAS, LTV, and payback period metrics

• Work with product and design to improve install-to-subscription conversion

• Experiment with new channels — YouTube Ads, influencer-led UA, programmatic, affiliate

• Build dashboards and present weekly performance reviews to leadership

What We're Looking For

• 3-5 years of hands-on performance marketing in a B2C subscription or app-install

environment

• Deep expertise in Meta Ads Manager and Google Ads — in-house operator level

• Experience managing n20L+ monthly ad spend with strong ROAS

• Strong creative instinct — you think in hooks, thumbstops, and scroll-stoppers

• Understanding of attribution and MMP tools (AppsFlyer, Branch, Adjust)

• Data-first mindset — comfortable in spreadsheets, SQL is a plusDetails