BrightCHAMPS is a holistic skill-building platform dedicated to bridging the gap between traditional education and essential real-world competencies. Offering expert-designed courses in various fields like Coding, Financial Literacy, Math, Robotics, AI, and Communication, BrightCHAMPS empowers the next generation of leaders. With operations in over 30 countries and delivering 200,000+ live classes monthly, the platform has achieved global recognition. Backed by $63M in funding and a $650M valuation, BrightCHAMPS prides itself on a collaborative, impact-driven work culture. The company's vision is to provide transformative education to every child, equipping them with the tools needed to shape a brighter future
Key Responsibilities:
- Own end-to-end management of Google Ads accounts across Search, Display, YouTube, Performance Max, and Discovery campaigns
- Build and scale campaigns targeting parents and students across India, Southeast Asia, the Middle East, and other key markets
- Conduct deep keyword research, audience segmentation, and intent mapping to maximize relevance and Quality Score
- Implement and optimize Smart Bidding strategies (Target CPA, Target ROAS, Maximize Conversions) across funnel stages
- Manage Performance Max campaigns including asset group strategy, audience signals, and listing feed optimization
- Own end-to-end management of Meta Ads (Facebook & Instagram) across Awareness, Consideration, and Conversion objectives
- Build prospecting and retargeting funnels using Custom Audiences, Lookalikes, Interest, and Broad targeting strategies
- Manage campaign structures across Advantage+ Shopping Campaigns (ASC), Lead Gen, and Conversion campaigns
- Analyze campaign performance and continuously optimize for CAC, ROAS, and LTV
- Collaborate with creative teams to test ad copies, hooks, and creatives for performance improvement
- Work closely with analytics and product teams to improve funnel conversion rates and attribution accuracy
- Generate actionable insights through dashboards and performance reports
Requirements:
- 4+ years of hands-on experience managing both Google Ads and Meta Ads, with budgets of ₹50L+ per month combined
- Deep expertise in Google Search, Display, YouTube, and Performance Max campaigns
- Strong command of Meta campaign structures, Advantage+, Lead Gen, and retargeting funnels
- Solid understanding of Smart Bidding (Google) and Meta's auction, delivery, and learning phase dynamics
- Experience with Meta Pixel, Conversions API (CAPI), and post-iOS14 attribution strategies
- Proficiency in Google Analytics 4, Google Tag Manager, and Meta Events Manager
- Strong analytical skills; comfortable with Excel/Sheets, Looker Studio, or similar dashboarding tools
- Prior experience in edtech, D2C, or subscription-based businesses
- Exposure to international markets (SEA, MENA, or US)
What We're Looking For:
- Strong ownership mindset with a bias for action
- Data-driven decision-maker with a growth-first approach
- Ability to balance performance, creativity, and experimentation
- Someone who thrives in a fast-paced, high-impact environment
