Job Title: Senior Marketing Operations Specialist
Department: Global Revenue Services
Reports To: Marketing Operations Manager
Location: Bangalore (Work from Office)
Role Summary
We are seeking a detail oriented Marketing Operations Specialist to manage marketing systems, lead processes, integrations, and performance reporting. This role ensures accurate lead capture, scoring, routing, lifecycle tracking, and reliable reporting to support data-driven decisions across Marketing and Sales. The ideal candidate brings strong hands on experience with HubSpot, solid integration knowledge, and comfort using AI powered tools to improve marketing efficiency, preferably within the AdTech or SaaS industry.
Key Responsibilities
- Manage and optimize marketing automation in HubSpot, including workflows, lists, forms, and campaign tracking
- Oversee end-to-end lead management including capture, scoring, lifecycle stages, and routing to Sales
- Build and maintain marketing dashboards and reports to track funnel performance and campaign impact
- Ensure CRM data accuracy, conduct regular audits, and resolve data or sync issues across systems
- Manage integrations between marketing platforms and CRM, including troubleshooting data flow and field mapping
- Identify and implement process improvements and automation opportunities
- Leverage AI/LLM tools to enhance lead enrichment, segmentation, and reporting workflows
- Collaborate with Marketing, Sales, and RevOps teams to improve lead handoff, reporting, and operational efficiency
Required Qualifications
- 2–5 years of experience in Marketing Operations or Marketing Automation
- Strong hands-on experience with HubSpot (Marketing Hub and CRM)
- Strong understanding of lead lifecycle management and funnel stages
- Experience building reports and dashboards for marketing performance
- Strong understanding of system integrations, APIs, and data sync processes
- Hands on experience using AI or LLM based tools in marketing workflows or automation
- Experience working with reporting platforms such as Google Looker Studio, Google Analytics, or other BI/reporting tools
- Working knowledge of Salesforce CRM to collaborate effectively with Sales teams
- Experience working in the AdTech or SaaS industry
- High attention to detail and strong problem-solving skills
- Comfortable working with data and reporting tools
Preferred Qualifications
- Experience in high growth B2B technology environments
- Familiarity with automation tools (e.g., n8n, Zapier)
- Basic knowledge of data modeling or BI tools
Key Skills & Competencies
- Analytical and data driven mindset
- Strong organizational and documentation skills
- Effective cross functional communication
- Process oriented with a focus on efficiency
- Ability to manage multiple priorities
