Performance Marketing Manager

ANNY is India's fastest trend-to-closet fashion brand redefining women's fashion by making trend-forward, premium-quality styles accessible and affordable. Built on speed, data, and strong design sensibility, ANNY bridges the gap between aspiration and affordabilityempowering women to express themselves through fashion every day.

Role Overview:

We are hiring a Senior Performance Marketing Manager to own, scale, and systemize our performance marketing engine.

You will manage 1 Cr+ monthly media budgets, drive profit-first growth, and build repeatable systems across acquisition, conversion, and retention.

This role reports directly to the founder / leadership team and comes with high decision-making authority.

Responsibilities:

1. High-Scale Paid Growth Ownership

Own and scale paid channels:

Meta (FB/Instagram) primary

Google (Search, Shopping, YouTube)

Manage and optimize 1 Cr+ monthly ad spends

Balance scale vs efficiency across prospecting and retargeting

Drive incremental growth, not just platform ROAS

2. Funnel & Revenue Engineering

Own the end-to-end revenue funnel:

Impression Click PDP Checkout Payment Repeat

Diagnose and fix conversion bottlenecks:

PDP load speed & content

Offer structures & bundles

COD vs prepaid mix

Drive AOV, CVR, and contribution margin improvements

3. Data, Attribution & Analytics

Own performance measurement stack:

GA4, Meta CAPI, Google Enhanced Conversions

Build clarity on:

Blended CAC vs channel CAC

LTV cohorts by acquisition source

Payback periods and contribution margins

Create decision-grade dashboards, not vanity reports

4. Creative Performance Leadership

Lead creative performance strategy with in-house and external teams Define testing frameworks:

Hooks, formats, creators, narratives

Identify creative fatigue early and refresh at scale

Build a creative intelligence system linked to revenue outcomes

5. Retention & Monetization

Drive revenue beyond first purchase via:

Remarketing, CRM, WhatsApp, Email

Improve:

Repeat purchase rate

Drop-wise monetization

Seasonal & festive campaign efficiency

6. Growth Systems & Scale Readiness

Build playbooks for:

New category launches

Sale-day scaling (23x spend days)

Geo expansion

Introduce automation in:

Budget allocation

Creative rotation

Rule-based optimization

Requirements:

46 years of hands-on performance marketing experience Direct experience managing 1 Cr+ monthly ad budgets Proven ability to scale profitably, not just grow topline Strong understanding of:

Contribution margins

iOS-era attribution challenges

Data-first mindset with strong Excel / Sheets skills

Nice-to-Have (Strong Plus)

Experience in women's fashion / fast fashion Shopify / headless commerce exposure

Experience scaling brands from 2 Cr 10+ Cr/month Exposure to international or quick-commerce models

What Success Looks Like (69 Months):

Stable, scalable growth engine at 11.5 Cr+ spend Clear visibility on true CAC and payback

Strong creative testing velocity

Improved contribution margins despite scale

Why Join Anny:

High ownership, zero micromanagement

Founder-level exposure to growth decisions

Budget size that allows real impact

Opportunity to build India's next scaled fast-fashion brand