Performance Marketing Manager

Anna Simona Kids is a premium, design-led baby essentials brand based in Mumbai — and we're growing fast. We're looking for a sharp, experienced performance marketer to own and scale our paid channels end to end.

This is not a coordination role. We need someone who has genuinely scaled a D2C brand through paid media — someone who understands the numbers, builds the strategy, executes it, and is accountable for results.

WHAT YOU'LL OWN:

Meta Ads

Full ownership of Meta campaigns — strategy, structure, creative briefing, testing, scaling

Manage prospecting, retargeting, and retention campaigns across Facebook and Instagram

Build and maintain campaign architecture — audience segmentation, funnel structure, budget allocation

Brief creative team on video and static ad concepts based on what's working

Analyse performance weekly — ROAS, CPM, CTR, CPC, frequency — and act on it

Google Ads

Own Google Search, Shopping, and Performance Max campaigns

Keyword strategy, bid management, product feed optimisation

Track and improve Google ROAS across all campaign types

WhatsApp Marketing

Own all WhatsApp broadcast campaigns via ByteSpeed AI

Build and manage retention flows — abandoned cart, welcome series, post-purchase, replenishment

Plan and execute monthly campaign calendar

Monitor open rates, click rates, conversion rates — test and improve continuously

Performance & Reporting

Weekly performance report — all channels, key metrics, what changed and why

Monthly marketing report with clear insights and recommendations

Own the marketing P&L — know your blended ROAS, CAC, and contribution margin at all times

Track and report on new vs repeat customer acquisition across all channels

Use Shopify, Meta Ads Manager, Google Ads, and ByteSpeed dashboards fluently

:

3–6 years of hands-on performance marketing experience — D2C brand experience is non-negotiable

Has personally scaled Meta and Google campaigns, not just managed agencies

Strong with numbers — comfortable building and reading performance reports, not just pulling data

Understands D2C metrics deeply — ROAS, CAC, LTV, AOV, blended vs channel-level performance

Experience with WhatsApp marketing tools (ByteSpeed, Interakt, Wati or similar)

Creative instinct — can brief a video concept, identify winning hooks, spot what's not working

Comfortable working directly with a founder in a fast-moving environment

Mumbai-based, full-time, in-person

:

Someone who manages agencies and reports on what they did

A generalist marketer who dabbles in paid ads

Someone who needs to be told what to test next

A remote or hybrid position

:

We're a fast-growing premium baby brand in a scaling phase — and we're building a team to match. You'll work directly with the founder, have full ownership of your function, and see the direct impact of your work in real time.

DM or send your CV to: [Confidential Information]

Subject: Performance Marketing Manager