Performance Marketing Manager - (D2C Expert)

Role Overview:

We are seeking a candidate with 4–5 years of hands-on experience in managing performance marketing campaigns specifically for D2C websites. The ideal candidate should have deep expertise in Meta Ads and Google Ads, with a strong focus on website sales growth, ROAS optimization, funnel scaling, and customer acquisition profitability.

This role is ideal for someone who understands numbers, performance strategy, retention marketing, and modern AI-powered marketing workflows.

Location - Phoenix Market City, Kurla W

Office Timings - 10.30am - 8pm/ Mon - Fri

Job Type - Work from Office (Non-Negotiable)

Salary - As Per Industry Standard

Requirement - Immediate Joinee

Key Responsibilities:

Performance Marketing

• Plan, execute, and optimize paid campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Shopping, Performance Max, YouTube)
• Scale profitable campaigns while maintaining target ROAS and CAC benchmarks
• Drive website purchases, revenue growth, and conversion optimization
• Analyze funnel performance and continuously improve conversion rates
• Manage campaign budgets efficiently across multiple D2C brands
  

D2C Growth & Analytics

• Monitor daily campaign KPIs including:
• ROAS
• CPA/CAC
• CTR
• CPC
• Conversion Rate
• AOV
• Prepare and maintain performance reports in Google Sheets / Excel
• Build actionable insights from campaign data and recommend scaling strategies
• Coordinate with creative teams for high-converting ad creatives and hooks

WhatsApp Retention Marketing

• Understanding of WhatsApp retention and CRM marketing tools
• Ability to support:
• Abandoned cart flows
• Repeat purchase campaigns
• Broadcast campaigns
• Retention automations
• Knowledge of tools like Interakt, AiSensy, WATI, or similar platforms is preferred
  

AI & Modern Marketing Tools

Candidate should be comfortable using AI tools for:

• Ad copy creation
• Creative ideation
• Research
• Performance analysis
• Funnel strategy
• Reporting assistance

Hands-on familiarity with:

• ChatGPT
• Claude
• Madgicx

is highly preferred.

Required Skills & Experience:

• 4–5 years of experience in D2C eCommerce performance marketing
• Proven experience in scaling website sales using Meta & Google Ads
• Strong understanding of ROAS optimization and media buying
• Hands-on experience with:
• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Sheets / Excel
• Strong analytical and reporting skills
• Good communication and ownership mindset
• Ability to work in a fast-paced agency environment
  

Preferred Experience:

• Experience working with skincare, fashion, wellness, or lifestyle D2C brands
• Understanding of Shopify ecosystem
• Familiarity with CRO and landing page optimization
• Experience handling monthly ad budgets of ₹5L+