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Zinance

Performance marketing lead

4-6 Years
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  • Posted 5 hours ago
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Job Description

About Us

Zinlabs is a US-based early-stage startup building SaaS for business finance. We're crafting the best products around SaaS, finance, and AI for business finance - think of Intuit but 10x better products. We've launched our first product for businesses - Zinance.co Next, we're building various SaaS solutions for finance professionals and entrepreneurs.

Why You Should Join Us

We are most excited about building a very entrepreneurial workplace. We're creating a factory of entrepreneurs driven by ownership, learning, wealth creation, and a strong purpose.

  • Winning Team - Our team comes with strong domain expertise, clarity, and execution muscle - We're building to win.
  • Fast-tracked Growth - Shrink 20 years of career growth and experience into 4 years.
  • Ownership and High Agency - You're in the driver's seat, no backseat driving, no nagging.
  • Fast Wealth Creation (Heavy ESOPS + Fast Growth)

We're assembling a team of future mafia. You'll be working with the most spectacular folks who are going to solve some of the most ambitious problems in the world.

We're assembling a team of future mafia. You'll be working with the most spectacular folks who are going to solve some of the most ambitious problems in the world.

Who You Are

    • 46 years of hands-on performance marketing experience
    • Proven experience managing $100K+/month ad budgets (ideally higher)
    • Demonstrated success improving conversion rates through structured experimentation
    • Strong analytical thinking and commercial acumen
    • Technical fluency across marketing tools and tracking systems
    • Ownership mindset with high accountability
    • This role is ideal for someone who:
    • Thinks in systems, not tasks
    • Makes decisions grounded in data
    • Stays calm under significant budget responsibility
    • Operates independently and drives measurable impact
What You'll Do

  • Own paid Ads at scale - Google, Facebook, twitter, reddit, etc
  • Manage and optimize Search, PMax and Display campaigns.
  • Scale budgets efficiently without compromising CAC.
  • Drive structured experimentation across bidding, audience, and creative.
  • Implement robust conversion tracking and attribution models
  • Lead Conversion Rate Optimization
  • Run hypothesis-driven A/B tests across landing pages and funnel stages
  • Identify and eliminate conversion bottlenecks
  • Improve CVR from click lead qualified pipeline
  • Strengthen Marketing Operations
  • Work closely with CRM systems (HubSpot/Salesforce or similar)
  • Set up and troubleshoot tracking (GA4, GTM)
  • Manage integrations using tools like Zapier or Pabbly
  • Ensure clean data flow between ads, analytics, and CRM
  • Drive Decisions Through Data
  • Analyze funnel performance, CAC, LTV, and payback periods.
  • Build dashboards and reporting frameworks
  • Prioritize experiments based on impact and statistical validity
  • Craft High-Performance Messaging
  • Write compelling search and display ad copy.
  • Collaborate on landing page messaging that converts

Perks

  • Competitive Pay + lots of learning
  • Build strong network of entrepreneurs and industry legends
  • Flexible culture, cool team and real growth

Skills: performance marketing,google ads,gtm,growth marketing,software as a service (saas),demand generation,product marketing,b2b saas,saas,go-to-market strategy,facebook ads

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About Company

Job ID: 144630627