Performance Marketing Lead

Company Description:

We see ourselves as a bunch of crazy maniacs who refuse to understand It Can Not Happen. People know us for building the most awesome e-bikes (electric bicycles) but, how we see it is We believe we are changing the world, one e-bike at a time, and playing a part in bringing India to the Global map for EVs. The company aims to bring across top-quality eBikes which would currently cost way more in the domestic market at an affordable price utilizing its local sourcing and manufacturing capabilities.

Let's talk numbers. We are currently the market leader in India across the e-bike category and are just on the verge of announcing our Series C. Having grown from a team of 5 to 400+ across the globe, from a small garage to offices across 15+ countries and clocking in INR 300+ Cr revenue in the first three years of operations. We have raised a series B from global investors. We think this is a great start to our exciting journey.

We think this is a great start to our exciting journey.

Come, join us, help us transform the world, mobility, and have a blast while doing it! Think you are the right fit Feel free to apply!

Location: Pune

Experience: 2-5 Years

Role Summary

We are looking for a hands-on leader who can build, execute, optimize, and scale performance marketing initiatives while driving tangible business impact

Key Responsibilities

• Own and execute performance marketing campaigns across Google, Meta, LinkedIn, YouTube, and other digital channels.
• Drive customer acquisition, lead generation, and revenue growth through data-driven strategies.
• Optimize campaigns to improve ROAS, reduce CAC, and maximize conversions.
• Manage budgets, audience targeting, attribution, and performance reporting.
• Conduct A/B testing across ads, creatives, landing pages, and audience segments.
• Collaborate with design, content, and product teams to enhance campaign performance.
• Utilize AI tools to improve campaign efficiency, automation, and outcomes.
• Stay updated on digital marketing trends, platform updates, and emerging technologies.

Requirements

• 2–5 years of hands-on experience in Performance Marketing.
• Proven track record of managing campaigns end-to-end and delivering measurable results.
• Strong expertise in Google Ads, Meta Ads, GA4, GTM, and performance analytics.
• Experience using AI tools such as Claude, ChatGPT, Gemini, or similar platforms.
• Strong analytical, problem-solving, and stakeholder management skills.
• Self-driven, execution-focused, and comfortable working independently.