We're looking for a results-driven Performance Marketing Specialist who excels at generating high-quality leads at scale. This role is heavily focused on paid media, conversion optimization, and revenue impact, with SEO as a supporting function.
If you understand real estate funnels, can optimize CPL aggressively, and know how to turn ad budgets into site visits and site visits into booked deals - this role is for you.
Key Responsibilities
Performance Marketing (Primary Focus)
- Plan, execute, and optimize high-budget lead generation campaigns across Google Ads, Meta Ads, and other paid channels.
- Drive qualified leads, site visits, and conversions with a strong focus on CPL, CPA, and ROI.
- Build and optimize conversion funnels specifically for real estate (landing pages, forms, call funnels).
- Continuously test ad creatives, copies, and landing pages to improve CTR, conversion rates, and ROAS.
- Scale campaigns while maintaining lead quality and cost efficiency.
Real Estate Lead Generation (Core Requirement)
- Leverage prior experience in real estate marketing to run high-performing campaigns.
- Understand buyer journeys (awareness consideration site visit booking).
- Work closely with sales teams to improve lead quality and conversion rates.
- Optimize campaigns for walk-ins, site visits, and qualified inquiries, not just form fills.
Analytics & Optimization
- Track and report performance metrics including CPL, CPA, CTR, CPC, and ROAS.
- Build dashboards that focus on business outcomes (site visits, bookings) rather than vanity metrics.
- Collaborate with web and analytics teams to improve tracking, attribution, and funnel performance.
- Continuously optimize campaigns based on data insights and user behavior.
SEO (Secondary Focus)
- Support SEO efforts across on-page and technical areas.
- Conduct keyword research and competitor analysis to improve organic visibility.
- Work with content teams to optimize landing pages and blogs.
- Monitor key SEO metrics like impressions, clicks, and rankings.
Innovation & Automation
- Stay updated with the latest trends in performance marketing, automation, and AI tools.
- Use tools like ChatGPT and other automation platforms to improve campaign efficiency and creativity.
Requirements
- 45 years of experience in performance marketing (PPC + Lead Gen).
- 23 years of real estate marketing experience is mandatory.
- Proven track record of running lead generation campaigns at scale.
- Strong expertise in Google Ads, Meta Ads Manager, GA4, and Tag Manager.
- Deep understanding of conversion funnels, landing page optimization, and CRO.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent communication skills and ownership mindset.
Brownie Points
- Experience with real estate CRM tools and lead lifecycle management.
- Understanding of call tracking, WhatsApp funnels, and offline attribution.
- Experience with AI-driven marketing tools and automation workflows.
- Knowledge of video marketing and high-converting ad creatives.
What Success Looks Like
- Consistent reduction in CPL and CPA
- Increase in qualified leads and site visits
- Strong alignment between marketing and sales outcomes
- Scalable and repeatable lead generation systems
