Performance Marketing Executive

Job Title: Performance Marketer Executive

Location: Delhi

Employment Type: Full-Time

Experience Required: 5–6 Years

About TNC Aviation

Founded in 2009, TNC Aviation is a leading aviation training and recruitment organization

helping individuals build successful careers in aviation.

Our portfolio includes:

● Pilot Training Programs with global FAA-approved flight schools

● Cabin Crew & Communication Training Programs focused on grooming,

confidence, and service excellence

● Aviation Recruitment Services connecting professionals with top airlines

● Corporate Training & Consulting for aviation partners and institutions

We deliver globally benchmarked training, personalized guidance, and career-focused

placement support to help students and professionals soar higher in aviation.

Job Overview

We are looking for a results-driven Digital Marketing Manager to lead our online marketing initiatives and generate high-quality leads for our aviation training programs. The ideal candidate should have strong experience in SEO, WordPress website management, and paid advertising through Google Ads and Meta Ads.

Work Arrangement

● Full-time role

● Work from Office (Monday to Friday)

● Saturdays: Permanent Work from Home

● Candidate must have their own laptop

Key Responsibilities

1. SEO Strategy & Implementation

• Develop and implement on-page and off-page SEO strategies to improve search rankings
• Conduct keyword research related to aviation training, pilot training, and cabin crew programs
• Monitor website traffic and optimize content for better organic visibility
• Perform technical SEO audits and coordinate improvements

2. Website Management (WordPress)

• Manage, update, and optimize the company website on WordPress
• Create and optimize landing pages for marketing campaigns
• Ensure website speed, performance, and mobile optimization
• Coordinate with designers/developers for website updates and improvements

3. Paid Advertising (Google & Meta Ads)

• Plan, create, and manage paid campaigns on Google Ads and Meta Ads (Facebook & Instagram)
• Optimize campaigns to generate qualified leads for aviation training programs
• Manage budgets, bidding strategies, and audience targeting
• Track conversions and improve campaign performance

4. Analytics & Reporting

• Monitor campaign performance using Google Analytics and Google Search Console
• Generate weekly and monthly performance reports
• Analyze marketing data and identify opportunities to improve ROI

5. Lead Generation & Marketing Strategy

• Develop digital marketing strategies to increase student inquiries and enrollments
• Work closely with the admissions and sales teams to improve lead conversion
• Stay updated with the latest digital marketing trends and tools

Requirements

• 5–6 years of experience in digital marketing
• Strong knowledge of SEO (on-page, off-page, and technical SEO)
• Hands-on experience managing WordPress website
• Proven experience managing Google Ads and Meta Ads campaigns
• Experience in lead generation and performance marketing
• Familiarity with Google Analytics, Search Console, and keyword research tools
• Strong analytical and communication skills

Preferred Qualifications

• Experience in education, training, or aviation-related marketing
• Knowledge of landing page optimization and conversion rate optimization

What We Offer

• Opportunity to work in the aviation education industry
• Career growth in digital marketing leadership