Responsibilities:
1. Google (Search, Display, YouTube):
- Own and optimize Google Ads across Search, Shopping, Display, and YouTube.
- Build full-funnel campaigns for awareness, acquisition, and remarketing.
- Improve Quality Scores, CTR, and conversion rates; drive bottom-funnel performance.
- Regularly run A/B tests on ad creatives, bidding strategies, and landing pages.
2. Meta (Facebook, Instagram):
- Scale paid campaigns across Meta platforms with precise audience segmentation, creative testing and Landing page testing
- Coordinate with creative teams for thumb-stopping assets and dynamic product ads.
- Analyze ROAS, iROI, CAC, AOV, and drive continuous optimization.
What You Bring:
- 35 years of experience in D2C growth, performance marketing, or channel ownership roles.
- Proven ability to scale digital channels, with a deep understanding of ROI-focused marketing.
- Hands-on execution across Google Ads, Meta Ads and Shopify (optional).
- Ability to read data, build dashboards, forecast spends, and report performance independently.
- Strong leadership and collaboration skills with high ownership and entrepreneurial mindset.
