Performance Marketing Fresher

We are looking for a Performance Marketing Fresher who is sharp, analytical, and eager to learn how to run high-performing ad campaigns on Meta, Google, and other paid platforms. This role is ideal for someone who enjoys numbers, creativity, and problem-solving, and wants to build a strong foundation in digital advertising.

Responsibilites

Assist in setting up Meta Ads and Google Ads campaigns across multiple industries

Research target audiences, interests, demographics, and competitor ads

Write ad copies, headlines, hooks, and variations for testing

Coordinate with designers and video editors to produce ad creatives

Monitor daily performance metrics: CPC, CTR, CPM, CPL, ROAS

Prepare structured performance reports for clients and internal reviews

Analyse campaigns to identify what worked, what didn't, and why

Help manage lead forms, landing page flows, and WhatsApp/CRM integrations

Support optimisation tasks such as budgeting, audience refinement, and creative testing

Maintain campaign sheets, naming conventions, and internal trackers

Perform regular A/B tests and document outcomes for learning

Stay updated on platform changes, ad trends, policies, and new features

Follow Profitcast's internal SOPs for campaign setup, optimisation, reporting, and client communication