Performance Marketing Manger

Company Description

With a legacy spanning 25 years, Atharva University in Mumbai has a reputation for excellence in fostering future leaders. Evolved from the reputable Atharva Institute, it serves as a center for innovation, learning, and personal growth. The university is dedicated to empowering minds, enriching futures, and inspiring positive transformations across diverse fields.

Role Description

This is a full-time, on-site role located in Mumbai for a Performance Marketing Manager. In this position, the individual will manage digital marketing campaigns to enhance the university's online presence and enrollment. Responsibilities include strategizing and executing performance-based marketing initiatives, analyzing campaign performance metrics, optimizing ad spend, and identifying growth opportunities across channels such as Google Ads, social media, Remarketing and email campaigns. Collaboration with cross-functional teams to align marketing strategies with institutional goals is a key aspect of this role.

Qualifications

• Proficiency in Digital Marketing, including Google Ads, social media platforms, and email campaigns
• Strong Analytical and Optimization skills, focusing on performance metrics, ROI analysis, and campaign improvements
• Experience in Marketing Strategy, Campaign Management, and Audience Segmentation
• Proficient in tools like Google Analytics, Facebook Ads Manager, and other analytics or automation platforms
• Excellent Communication and Collaboration skills to work effectively with cross-functional teams
• Bachelor's degree in Marketing, Business Administration, or a related field
• Prior experience in the education sector or knowledge of higher education marketing is a plus

The position is Full Time based at Mumbai (Malad).

Kindly email cv pn [Confidential Information] or call 9029015284