This role is for one of Zepcruit's clients.
KERTUS
About Company:
At Kertus, we're committed to crafting tailored solutions for all communication needs. With integrity as our foundation, we excel in SMART strategies and STAR execution, ensuring consistent brand connection. Our integrated communications services adapt to the evolving media landscape, backed by years of experience in experiential marketing and personalized engagement.
We are looking for a results-driven SEM to plan, execute, and scale high-performing paid advertising campaigns across Google, Meta, and other digital platforms. This role requires strong analytical skills, hands-on campaign management experience, and a deep understanding of full-funnel performance marketing.
Key Responsibilities:
Core Performance Marketing
- Plan, execute, and optimise multi-platform performance marketing campaigns
- Develop and manage full-funnel strategies (Awareness Consideration Conversion)
- Manage budgets, ROAS, CAC, and key performance KPIs
- Build retargeting funnels and custom audience strategies
- Conduct A/B testing for creatives, audiences, and landing pages
- Monitor campaign performance daily and implement optimisation strategies
- Prepare weekly and monthly performance reports with actionable insights
Google Ads Management
- Set up and optimise campaigns across Search, Display, Shopping, and YouTube
- Conduct keyword research, competitor analysis, and audience targeting
- Improve Quality Score, reduce CPA, and drive high-intent traffic
Meta Ads (Facebook & Instagram)
- Create and manage conversion-focused ad campaigns
- Build layered retargeting strategies and lookalike audiences
- Optimise placements, creatives, and messaging for better performance
Paid Campaign Execution
- Manage end-to-end campaign setup, tracking, optimisation, and reporting
- Implement conversion tracking using Google Tag Manager, Pixels, and UTM parameters
- Collaborate with creative teams to develop performance-driven ad creatives
- Maintain campaign hygiene and ensure platform policy compliance
SEO Support
- Conduct keyword research to support content strategy
- Provide on-page SEO optimisation recommendations
- Assist with link-building initiatives and improving organic visibility
- Track and report organic performance using analytics tools
What We're Looking For:
- 23 years of hands-on experience in SEM & performance marketing
- Strong expertise in Google Ads, Meta Ads Manager, Google Analytics, and GTM
- Ability to analyse campaign data and generate actionable insights
- Understanding of conversion rate optimisation and landing page UX basics
- Knowledge of SEO fundamentals
- Detail-oriented, analytical, and performance-focused mindset
Good to Have:
- Experience with LinkedIn Ads or Pinterest Ads
- Google Ads and/or Meta Blueprint certifications
- Understanding of CRM systems and marketing automation workflows
What You Get:
- Exposure to high-growth brands across multiple industries
- A fast-paced, learning-driven environment with real strategy involvement
- Competitive salary
- End-to-end ownership of performance marketing campaigns
