Performance Marketing Executive

Role : Performance Marketing Executive

Company: Zavya

Location: Gurgaon, Haryana

Experience Required : 1–2 Years

About Zavya

Zavya is a modern 925 silver jewellery brand built on the philosophy of self-love. We create jewellery that feels like an affirmation — everyday luxury designed to celebrate personal milestones, small wins, and quiet confidence.

We're looking for a hands-on Performance Marketing Executive who is deeply familiar with Meta Ads Manager and can quickly execute, launch, and manage campaigns.

This role is purely operational and execution-focused — ideal for someone who lives inside the Meta Ads panel.

Role Overview

As a Performance Marketing Executive, you will be responsible for the day-to-day execution of Meta Ads campaigns. This is a hands-on operations role where speed, accuracy, and platform familiarity are critical.

Key Responsibilities:

Meta Ads Operations

• Create and launch campaigns on Meta Ads Manager (Facebook & Instagram)
• Quickly set up campaigns, ad sets, and ads based on briefs
• Manage daily campaign execution and monitoring
• Implement audience targeting, budget allocation, and bidding strategies

Campaign Management

• Pause, scale, and optimize campaigns based on performance
• Monitor daily metrics such as CPA, CTR, CPC, and ROAS
• Duplicate campaigns and test variations quickly

Creative & Ad Management

• Upload creatives and manage ad variations
• Create multiple ad combinations for testing
• Ensure ads are live and running without delays

Required Skills

• Strong hands-on experience with Meta Ads Manager
• Ability to quickly launch and manage campaigns
• Experience optimizing ROAS, CPA, and budget allocation
• Familiarity with audience targeting, campaign setup, and optimization
• Understanding of key performance metrics (CPT, CTR, CPC, ROAS)
• Experience with D2C / eCommerce brands preferred

What We're Looking For

• Strong execution mindset
• Fast and efficient campaign setup
• High attention to detail
• Ability to work independently
• Deep familiarity with the Meta Ads panel

This Role is Perfect For Someone Who

• Has worked extensively inside Meta Ads Manager
• Enjoys execution more than strategy
• Can launch campaigns quickly and accurately
• Wants a high-ownership, operations-focused role