Job Description
Performance Marketing Lead
Location - New Delhi
About the Company
About the Company
Rusk Media is a Gen-Z focused full-stack entertainment company building culturally relevant content across OTT platforms and digital ecosystems. The company develops and produces both scripted and unscripted premium formats for leading streaming platforms including Amazon MX Player and JioHotstar, while also reaching millions of viewers through its digital IPs.
a. Rusk Studios:
Rusk Studios has produced flagship unscripted properties such as Battleground on Amazon MX Player, India's first fitness entertainment competition featuring celebrity mentors like Shikhar Dhawan, Rubina Dilaik, Fukra Insaan, Rajat Dalal and Asim Riaz and Engaged on JioHotstar featuring Urfi Javed and Harsh Gujral, a high-engagement reality show exploring modern relationships.
b. Alright!
In addition to OTT originals, Rusk Media operates Alright, its flagship digital channel and distribution network across YouTube, Instagram, and Facebook, reaching millions of Gen-Z and millennial viewers every month.Roles & Responsibilities
- Own and scale paid media campaigns across platforms: Meta, Google, YouTube, programmatic, and emerging ad networks.
- Drive user acquisition & engagement across Rusk's content, apps, and live event Ips
- Optimize CAC and deliver on new subscriber OKRs per campaign cycle.
- Manage and optimize monthly budgets ensuring ROI across multiple verticals.
- Run A/B testing on creatives, audiences, formats, and funnels.
- Collaborate with creative & content teams to align campaign messaging with Rusk IP launches.
- Benchmark and replicate successful strategies from OTT, social and creator-led platforms
- Build dashboards & reporting for CAC, CTR, CVR, ROAS, LTV, and funnel metrics.
- Explore new channels (influencer performance, affiliates, partnerships) for diversified growth.
Roles & Responsibilities
- Own and scale paid media campaigns across platforms: Meta, Google, YouTube, programmatic, and emerging ad networks.
- Drive user acquisition & engagement across Rusk's content, apps, and live event Ips
- Optimize CAC and deliver on new subscriber OKRs per campaign cycle.
- Manage and optimize monthly budgets ensuring ROI across multiple verticals.
- Run A/B testing on creatives, audiences, formats, and funnels.
- Collaborate with creative & content teams to align campaign messaging with Rusk IP launches.
- Benchmark and replicate successful strategies from OTT, social and creator-led platforms
- Build dashboards & reporting for CAC, CTR, CVR, ROAS, LTV, and funnel metrics.
- Explore new channels (influencer performance, affiliates, partnerships) for diversified growth.
Requirements:
- 3–6 years of hands-on performance marketing experience (consumer internet, gaming, OTT, creator economy, or digital-first brands preferred).
- Proven success in scaling ₹50L+ annual ad spends with strong CAC control.
- Expertise in Meta Ads Manager, Google Ads, YouTube Ads, DV360; knowledge of influencer/affiliate marketing is a plus.
- Strong analytical and quantitative skills (Excel, SQL, Looker, or similar).
- Creative thinker with ability to brief, test, and scale impactful ad creatives.
- Comfortable in a fast-paced, high-growth environment with multiple verticals and priorities.
Benefits
- Unlimited paid leave.
- Full health insurance for individuals
- Dedicated wellness leaves for female employees.
- Free Unlimited Snacks
- Be part of a rapidly growing company with a proven track record of 6X growth over the last five years, offering immense opportunities for career advancement.
