Performance Marketing Executive

Disclaimer: This role is not for MBAs/ Management Post-grads. We are shortlisting graduates who have completed their Bachelor's and have 1-2 years of relevant work experience.

About Us

Voyaah is a travel-tech startup specialising in leisure travel with offices in Mumbai and Bengaluru. It curates deals for premium stays and plans end-to-end customised vacations in leading holiday destinations in India and across the globe. Because of its strong tie-ups across accommodation, transport, holiday activities & experiences, and dining & food services, Voyaah is the preferred holiday partner for affluent voyagers with a fine taste. Going on a long vacation or even a quick getaway can be exhausting, time-consuming and expensive if not planned well. This is where the expertise of Voyaah comes in to plan end-to-end dream getaways under one roof and provide the best-valued leisure stays & customised vacations to its premium clientele.

About the Role

We are seeking a Growth Marketing Executive to drive customer acquisition at Voyaah. This position is perfect for candidates who have a strong quantitative aptitude, a keen business acumen, and an interest in the rising consumer-tech space in India.

Responsibilities

- Paid Campaigns Coordination: Work with the performance marketing agency to execute and analyse paid campaigns across Meta, Google, LinkedIn and other advertising platforms.

-Campaign Management: Write briefs, provide feedback to content teams, maintain a repository of

active campaigns, and update relevant files to sales and ops teams.

- Middle of the Funnel Management: Conduct A/B tests to create data-driven strategies for hitting key metrics and engaging with web and app traffic.

- Conversion Rate Optimisation: Assist in creating landing pages and executing high-converting digital marketing strategies based on data analytics.

- Digital Customer Journey: Work with the design team to create delightful online experiences from discovery to payment page.

- Market Research: Unearth insights by talking to customers, a lot.

- Growth Hacks: Identify low-cost opportunities to scale business online, acquire new customers

digitally, and drive customer retention.

- Optimise Marketing Metrics: Monitor key metrics such as customer acquisition cost (CAC),

conversion rates, and ROI.

- Reports & Analytics: Monitor and analyse campaign performance using tools like Google

Analytics, providing regular reports and actionable insights to optimise future campaigns.

Who you are

- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.

- 1 year of relevant work experience in performance marketing.

- Strong analytical skills with the ability to interpret complex data sets.

- Great at project management, handling internal stakeholders, and operating efficiently.

- Proficient at conveying complex ideas clearly and concisely.

- Little more than basic knowledge of Excel and an understanding of digital marketing platforms.

Bonus points if you

- Have an internship of a similar nature

- Are passionate about travel

What's in Store

- Opportunity to grow in one's digital marketing career in a consumer tech company.

- Competitive salary & medical insurance.

- 21 days of paid leave in addition to 10 public holidays annually.

- A workplace that embraces diversity, uniqueness, and creativity.

- Unlimited cups of coffee (and tea)!

Please note: This will be a Work From Office role from our Mumbai office in Lower Parel