Performance Marketing Executive

Role : Performance Marketing Executive

Location : Ahmedabad (Gandhinagar)

Experience : 1 - 2 years

About the company :

Adigital marketing agency specializing in performance-driven campaigns, social media marketing, and brand growth strategies,the company supports 250+ clients with data-driven digital solutions across multiple industries.

Services: Social media marketing, performance marketing, SEO, content marketing, and digital campaigns

Job Responsibilities:

. Assist in planning and executing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and Instagram.

. Monitor campaign performance and analyze key metrics such as CTR, CPC, CPA, and ROI.

. Conduct A/B testing to optimize ad creatives, landing pages, and overall campaign effectiveness.

. Support in budget management and allocation to maximize campaign ROI.

. Collaborate with creative and content teams to ensure alignment with campaign objectives.

. Prepare performance reports and provide insights for continuous improvement.

. Stay updated with the latest trends in digital marketing and performance advertising.

. Assist in keyword research, audience targeting, and bid management.

. Coordinate with senior marketers to implement strategic recommendations for campaign optimization.

Job Skills:

. Understanding of digital marketing platforms like Google Ads, Facebook Ads, and Instagram.

. Analytical skills to interpret data and provide actionable insights.

. Familiarity with A/B testing and conversion rate optimization (CRO).

. Strong attention to detail and ability to work with data and spreadsheets.

. Ability to collaborate effectively with creative and content teams.

. Eagerness to learn and adapt to new digital marketing trends and tools.

. Good communication skills for reporting and teamwork.

. Ability to manage time and prioritize tasks effectively.

. Strong problem-solving skills and a proactive attitude.