Performance Marketing Executive
Location: Goregaon, Mumbai
Preference: Immediate Joiner
Job Overview:
We are seeking a results-driven Performance Marketing Specialist with strong expertise in Google Ads and Meta (Facebook & Instagram) Ads. The role involves planning, executing, and optimizing digital campaigns to generate high-quality leads and conversions. Candidates with experience in the education industry will be preferred.
Key Responsibilities:
- Run and optimize Google and Meta ad campaigns (Search, Display, YouTube, Facebook, Instagram).
- Develop and execute full-funnel performance marketing strategies for lead generation and admissions.
- Conduct keyword research, audience segmentation, and A/B testing.
- Monitor campaign performance, optimize CPL, and improve conversion rates.
- Prepare analytical reports using Google Analytics and Meta Business Manager.
Requirements:
- 25 years of experience in performance marketing.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience in the education sector preferred.
- Strong analytical, reporting, and campaign optimization skills.
- Knowledge of landing page optimization and conversion tracking.
