Performance Marketing Executive

About RIO

RIO is one of India's fastest-growing Gen Z-focused beverage brands, building a new-age portfolio across sparkling fruit drinks, energy drinks, zero-sugar sparkling water, and ethnic fizzy beverages.

We are looking for a highly driven Performance Marketing Executive to accelerate digital growth and scale demand across quick commerce through data-driven marketing.

Role Overview

We are seeking a results-oriented performance marketer who can drive measurable growth across digital channels. The role will own end-to-end performance marketing on Meta, with a strong focus on driving off-take across quick-commerce platforms, customer acquisition, conversion, brand visibility, and ROI optimization.

The ideal candidate should combine strong analytical skills with sharp execution and a growth mindset.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram)
• Drive demand and off-take across quick-commerce platforms - Blinkit, Zepto, Instamart, and Flipkart Minutes - through Meta campaigns
• Drive customer acquisition, engagement, and conversions while optimizing ROAS and CAC

Meta Advertising

• Build and manage audience targeting strategies including: Interest-based targeting
• Lookalike audiences
• Retargeting cohorts
• Continuously test creatives, ad copies, hooks, and CTAs to improve campaign performance
• Scale winning campaigns efficiently

Quick Commerce

• Align ad pressure to platform-level demand, availability, and sell-through across Blinkit, Zepto, Instamart, and Flipkart Minutes
• Coordinate with quick-commerce account/category managers so ads land against listed, in-stock, well-priced SKUs
• Expand coverage as we scale into new cities, keeping efficiency intact at higher spend

Analytics & Optimization

• Monitor and optimize key metrics including ROAS, CAC, CTR, CPM, and conversion rates
• Tie ad spend to actual off-take on each quick-commerce platform, not just Meta-side metrics
• Analyze campaign performance and generate actionable insights for continuous improvement
• Create periodic performance dashboards and reports for management review

Candidate Requirements

• 2-3 years of relevant experience in performance marketing
• Strong hands-on expertise in Meta Ads (mandatory)
• Exposure to quick-commerce or e-commerce marketing preferred
• Strong understanding of: Digital funnels
• Consumer acquisition
• Attribution models
• Campaign optimization
• Experience in FMCG, D2C, consumer brands, or e-commerce preferred
• Strong analytical and reporting capabilities with comfort in marketing dashboards and performance tools

Ideal Candidate Traits

We are looking for someone who is:

• Highly ownership-driven
• Data-oriented
• Commercially sharp
• Fast-moving and execution-focused
• Obsessed with growth and ROI

Success Metrics

Success in this role will be measured by:

• Improvement in ROAS
• Reduction in CAC
• Growth in quick-commerce off-take and digital conversions
• Improvement in campaign efficiency
• Overall revenue contribution from digital and quick-commerce channels