Performance Marketing Executive

Company Overview

At TruNativ, we're redefining the way India thinks about nutrition. Health isn't just about recovery or aging it's about living at your peak, every single day. The shift is happening from addressing deficiencies to proactively optimizing well-being. And we're leading this movement with science-backed, effortless nutrition solutions designed for modern lifestyles. We're not just a brand; we're a revolution in how nutrition fits seamlessly into daily life making better health accessible, achievable, and sustainable for everyone.

If you're passionate about innovation, impact, and transforming lives, join us in shaping the future of nutrition!

#TruNativ #FuelBetter #JoinTheMovement #NowHiring

Trunativ has been recently backed by Emami Limited & Mr. Nithin Kamath - Zerodha Rainmatter.

• Know more about us: http://www.trunativ.co

Role: Performance Marketing Executive

Department: Performance Marketing

Location: Goregaon West (100% Work from Office)

Reports to:Performance Marketing Head

Job Description

Key Responsibilities:

Meta Ads Execution (Primary Responsibility)

• Own end-to-end campaign management on Meta, structure, audience identification, budget pacing, bid strategy and daily optimisation.
• Build a structured creative testing system: hook variants, format rotation (Reels, static, carousel), and offer-level A/B tests. Also document what works and why.
• Work fluently with Meta's current optimisation environment mainly Advantage+, broad audience signals and creative quality scoring.
• Own audience strategy across cold, warm, and retention which includes custom audience hygiene and exclusion logic.
• Monitor CPM, CTR, hook rate, scroll stop rate, landing page CVR, and spend pacing daily. Catch inefficiency before it compounds; adjust or escalate with a clear hypothesis.

Analytics & Tracking (Supporting Responsibility)

• Maintain a weekly performance dashboard covering CAC, ROAS, CPM, CTR, CVR per campaign numbers that connect media spend to business outcomes, not just platform metrics.
• Conduct post-campaign analysis: what scaled, what failed, what the next test should be. Written findings, not just verbal debriefs.
• Understand and report on attribution gaps between Meta, GA4 and Shopify. Acknowledge the discrepancy, use blended numbers accurately.

Cross-functional & Campaign Support

• Collaborate with the creative team to prioritise asset production based on performance data.
• Partner with the CRO / tech team to flag post-click issues and test landing pages and offer improvements.
• Support retention and remarketing efforts by coordinating audience hand-offs to email/WhatsApp CRM sequences.
• Contribute to media planning discussions with data-backed CAC estimates, channel budget recommendations, and performance forecasts.
• Maintain campaign documentation, creative test logs, and reporting dashboards as institutional records not just personal notes.

Qualifications & Skills Required:

• 2–5 years of hands-on performance marketing experience with a primary focus on Meta Ads execution.
• Demonstrable personal ownership of campaigns; bring numbers in terms of ROAS improvements, CAC reductions or scale milestones you drove yourself.
• D2C or e-commerce experience is mandatory. Nutrition, health/wellness, beauty, fashion, lifestyle, or FMCG D2C backgrounds are preferred.
• Bachelor's degree in Marketing, Business, Digital Media or a related field.
• Experience with subscription or repeat-purchase D2C models is an advantage, LTV-aware media buying is valued here.
• Exposure to Shopify, Google Analytics or similar e-commerce ecosystems is a plus.

Immediate joiners or candidates serving their notice period are preferred.