Performance Marketing Executive

Company Description quipp is an end-to-end digital marketing and communications agency focused on delivering performance-driven strategies for its clients. The agency specializes in creating measurable, results-oriented campaigns across digital channels. Team members collaborate closely with brands to optimize their marketing investments and drive growth. quipp offers a dynamic environment where data, creativity, and innovation are central to everyday work. Professionals joining quipp can expect exposure to diverse industries and cutting-edge marketing practices.

About the Role

quipp is looking for a Performance Marketing Manager with 3–5 years of agency experience to plan, execute, optimize, and scale paid media campaigns across multiple brands and industries.

You'll work closely with our strategy, creative, content, design, and client servicing teams to deliver measurable growth through data-driven marketing.

Key Responsibilities

• Plan, execute, optimize, and scale campaigns across Meta Ads, Google Ads (Search, Display, YouTube & Performance Max), and LinkedIn Ads.

• Build full-funnel strategies for lead generation, e-commerce, conversions, website traffic, remarketing, and brand awareness.

• Monitor and optimize campaign performance using key metrics such as ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate, and Revenue.

• Conduct A/B testing across audiences, creatives, copy, landing pages, CTAs, bidding strategies, and campaign structures.

• Perform audience research, keyword research, competitor analysis, media planning, budget allocation, and campaign forecasting.

• Set up and manage GA4, Google Tag Manager (GTM), Meta Pixel, Meta Conversion API (CAPI), Google Conversion Tracking, LinkedIn Insight Tag, and UTM tracking.

• Prepare monthly performance reports with actionable insights and recommendations for clients.

• Collaborate with creative, content, and strategy teams by providing clear campaign briefs and optimization recommendations.

• Present campaign performance and growth strategies during client meetings.

• Stay updated with advertising platform updates, AI tools, and industry best practices.

Required Skills & Tools

Advertising Platforms

• Meta Ads Manager

• Google Ads

• LinkedIn Campaign Manager

Analytics & Tracking

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Meta Pixel

• Meta Conversion API (CAPI)

• Google Conversion Tracking

• LinkedIn Insight Tag

• UTM Tracking

Reporting

• Google Sheets

• Microsoft Excel

• Microsoft PowerPoint

• Ability to prepare monthly client reports with actionable insights.

Preferred Skills

• SEO & SEM

• Conversion Rate Optimization (CRO)

• Google Search Console

• Familiarity with AI tools for research, reporting, and workflow efficiency.

What We're Looking For

• 3–5 years of agency experience in Performance Marketing.

• Strong expertise across Meta Ads, Google Ads, and LinkedIn Ads.

• Experience managing multiple brands, industries, and campaign objectives simultaneously.

• Experience handling monthly advertising budgets from ₹5 Lakhs to ₹50 Lakhs+.

• Experience managing campaigns across Indian and international markets.

• Strong analytical, reporting, presentation, and stakeholder management skills.

• Excellent communication, organization, and project management abilities.

• Ownership-driven, proactive, detail-oriented, and collaborative.

Preferred Industry Experience

Experience working with Hospitality, Healthcare, Real Estate, FMCG, Lifestyle, Beauty, Luxury, Education, B2B, SaaS, Consumer, or D2C brands is an added advantage.

Why Join quipp

At quipp, you'll work on diverse brands, collaborate with a talented team, and lead high-impact campaigns that deliver measurable business growth for our clients.