Performance Marketing Executive

Performance Marketing Ex ecutive.

Company Description:

Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work.

Role Overview:

We are looking for a Performance Marketing Executive to manage and optimize paid media campaigns for social media retainers across leading brands. This role offers hands-on exposure to campaign planning, analytics, and content performance optimization in a fast-paced agency environment.

Key Responsibilities:

· Plan, manage, and optimize paid media campaigns on Meta and GDN for social media retainers across popular brands.

· Monitor, track, and report campaign performance, providing actionable insights to improve results.

· Own monthly media budgets, ensuring optimal spend allocation, pacing, and alignment with brand objectives.

· Conduct analytics and research on platform content performance, identifying what resonates with audiences.

· Track emerging platform trends and shifts in content formats to keep campaigns ahead of the curve.

· Provide feedback loops to creative teams on content effectiveness and recommend areas of improvement.

· Assist in developing spend strategies tailored to each brand's objectives.

Skills & Experience:

· 1–3 years of experience in performance marketing, preferably on Meta Ads Manager and GDN.

· Strong analytical skills with proficiency in Excel/Google Sheets for campaign reporting and data interpretation.

· Understanding of content trends on Instagram, YouTube, and emerging social platforms.

· Ability to translate numbers into insights for creative and strategy teams.

· Detail-oriented with strong ownership of budgets and timelines.