Performance marketing executive

Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd.

Company Website: https://imsplgroup.com/

LinkedIn URL: https://www.linkedin.com/company/ims-group-pvt-ltd/mycompany/

Instagram Page: https://instagram.com/imsplgroupigshid=MzRlODBiNWFlZA==

Facebook Page: https://www.facebook.com/profile.phpid=100064152248422&mibextid=ZbWKwL

Location: Ahmedabad, Gujarat - On Site.

Role: Performance marketing executive

Brand: IMS nHance (https://imsnhance.com/)

IMS Group is a Global Workforce Solutions company with a mission to accelerate and transform businesses way of working through a range of flexible and comprehensive offshoring services. Our aim, since 2006, has been to support organisations with skilled and curated resources, helping businesses to focus on business growth and value creation. We have 250+ global brand partners across the US, UK, EU, and APAC regions through our services. Our family consists of over 3,000 employees, who operate from three global operations offices in India (Ahmedabad & Jaipur) and the Philippines (Manila), while our sales operations are based in the US, UK, and Australia. We are a part of the Empresaria Group PLC., UK, a global, publicly listed staffing company.

The IMS Group divisions are seamless extensions to your teams, with experts handling your operations to elevate your business.

• IMS People Possible, our flagship brand, provides Offshore Recruitment Services.

• IMS Decimal supports companies with Outsourced Accounting and Financial Back-Office Services

• IMS Datawise specialises in Business Process Management Outsourcing Services

• IMS nHance provides Offshore Marketing Solutions.

• IMS Nucleii provides Offshore Managed IT Services.

Key Responsibilities -

Campaign Setup & Execution

• Set up and launch end-to-end paid campaigns across:

1. Google Ads (Search, Display, YouTube)
2. Microsoft/Bing Ads
3. Meta Ads (Facebook & Instagram)
4. LinkedIn Ads
5. TikTok Ads

• Implement proper account structures, audience segmentation, conversion tracking, and pixel setup.

• Configure campaign objectives, bidding strategies, and budget allocation.

Paid Media Management & Optimization

• Monitor and optimize campaigns to improve performance metrics such as CTR, CPC, CPA, ROAS.

• Continuously test and scale campaigns through A/B testing (creatives, copies, landing pages, targeting).

• Optimize funnels to improve lead quality and reduce acquisition costs.

Analytics, Tracking & Reporting

• Work extensively with Google Analytics for traffic analysis, user behavior, and conversion tracking.

• Build and maintain dashboards using Looker Studio for real-time performance reporting.

• Track and analyze MQL and SQL performance, identifying gaps and opportunities.

• Generate weekly/monthly reports with actionable insights.

Creative & Copy Development

• Write high-converting ad copies tailored for each platform.

• Collaborate on creatives (images, videos, hooks) to improve engagement and conversions.

• Suggest improvements for landing pages to increase conversion rates.

Lead Management & Funnel Optimization

• Understand and manage the complete marketing funnel from lead generation to conversion.

• Work closely with sales/admissions teams to improve MQL to SQL conversion rates.

• Support lead nurturing strategies through retargeting and funnel optimization.

Client Communication & Collaboration

• Join client calls to present campaign performance, insights, and strategies.

• Translate data into actionable recommendations for stakeholders.

• Ensure campaigns align with overall business and marketing goals.

Market Research & Continuous Learning

• Stay updated with platform updates, new ad formats, and industry trends.

• Conduct competitor analysis and identify opportunities for growth.

Required Qualifications

• 3.5+ years of experience in performance marketing / paid media.

• Hands-on experience in:

1. Google Ads & Microsoft/Bing Ads
2. Meta Ads Manager
3. LinkedIn Ads & TikTok Ads (preferred)

• Strong working knowledge of Google Analytics and Looker Studio.

• Experience in canva, campaign setup, conversion tracking, and attribution models.

• Strong analytical and data interpretation skills.

• Ability to manage multiple campaigns and budgets efficiently.

• Good communication skills and experience handling client interactions.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or related field.

• Google Ads Certification and/or Microsoft Ads Certification.

• Experience in education or lead generation campaigns.

• Familiarity with CRM tools and marketing automation platforms.

Key Skills

• Campaign Setup & Execution

• Performance Marketing

• Data Analysis & Reporting (Looker Studio, Google Analytics)

• Paid Ads Optimization

• Ad Copywriting & Creative Strategy

• Funnel Optimization (MQL → SQL)

• Client Communication

• Canva