The Performance Marketing Specialist will be responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness
This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures
Campaign Management:
Develop, execute, and manage PPC campaigns across Google Ads, Meta Ads, and other advertising platforms.
Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
Strategy Development:
Develop comprehensive paid media strategies to increase brand visibility, drive quality traffic, and acquire leads.
Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
Analysis and Reporting:
Analyze campaign results and adjust strategies to deliver maximum return on investment.
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Budget Management:
Manage the allocated budget to maximize the ROI of each campaign.
Monitor budget distribution and adjust bids to gain better ROI.
Collaboration:
Work closely with other departments, such as content, design, and product teams, to develop ad creatives and landing pages.
Collaborate with the SEO team to ensure alignment between organic and paid search efforts.
Educational Qualification: Bachelor s degree in Marketing, Business, or a related field.
Experience: Minimum of 2 years of experience in performance marketing, specifically with Google Ads (PPC), Shopping Ads and Meta Ads.
Proven experience in managing large scale, complex, and multi-vertical campaigns.
Skills:
Strong analytical skills and data-driven thinking.
Proficient in Google Analytics, Google Ads, and Facebook Ad Manager.
Exceptional skills in market research, SEO, and SEM.
Excellent communication and presentation skills.
Proficiency in MS Excel and PowerPoint.
Ability to work in a fast-paced, deadline-driven environment.
