Company: Proeze
Location: Chennai (Work From Office)
Experience: 46 Years (Agency experience preferred)
Designation: Performance Marketing Executive
About the Role
Proeze is looking for a data-driven and result-oriented Performance Marketing Manager with strong expertise in Ecommerce, Lead Generation, Funnels, and Data Attribution. The ideal candidate will be responsible for planning, executing, and optimizing high-performing campaigns that drive measurable growth and ROI.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other performance channels
- Manage Ecommerce performance marketing including ROAS, CAC, AOV, and conversion optimization
- Drive Lead Generation campaigns with strong focus on CPL, lead quality, and funnel efficiency
- Build and optimize full-funnel marketing strategies (Awareness Consideration Conversion Retention)
- Set up and manage tracking, attribution, and analytics (GA4, GTM, Pixels, Conversion APIs)
- Perform data analysis and reporting to improve campaign ROI and decision making
- Conduct A/B testing for creatives, landing pages, and funnels
- Work closely with creative, content, and tech teams to improve performance outcomes
- Manage budgets, pacing, and performance forecasting
- Deliver weekly and monthly performance reports with actionable insights
- Must have experience in media planning
Required Skills & Tools
- Google Ads & Meta Ads (Advanced)
- Ecommerce Performance Marketing (Shopify / WooCommerce understanding preferred)
- Lead Generation & Funnel Optimization
- Data Attribution & Tracking (GA4, Google Tag Manager, Pixels, Conversion API)
- Strong analytical and data interpretation skills
- Conversion Rate Optimization (CRO) understanding
- Data studio/ Excel / Google Sheets for reporting & analysis
Preferred Experience
- Agency background handling multiple clients
- Experience managing high-budget campaigns
- Exposure to multi-touch attribution models
- Understanding of landing page and funnel tools
What We're Looking For
- Strong performance and ROI mindset
- Data-driven decision maker
- Problem solver with optimization focus
- Ability to manage multiple campaigns and deadlines
- Strong communication and reporting skills
